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TREND-FACTORED RFM SCORES TO IMPROVE CAMPAIGN PERFORMANCE

  • US 20150046223A1
  • Filed: 09/22/2014
  • Published: 02/12/2015
  • Est. Priority Date: 08/08/2013
  • Status: Abandoned Application
First Claim
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1. A method for including a trend factor in recency, frequency, and monetary (RFM) scores, the method comprising:

  • generating an RFM score for each of a plurality of contacts, each RFM score comprising a recency score, a frequency score and a monetary score respectively based on assigning recency values, frequency values, and monetary values of the plurality of contacts to groups;

    generating trend factors, wherein the trend factors are based on the monetary values and timestamps of each of a plurality of transactions for each contact of the plurality of contacts;

    generating a mean trend factor, based on the trend factors generated for each of the plurality of transactions for each contact of the plurality of contacts; and

    determining, by one or more processors, a trend adjusted RFM (tRFM) score based on applying the mean trend factor to at least one of the recency score, the frequency score, and the monetary score, for each contact of the plurality of contacts.

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