Server, Computer Readable Storage Medium, Computer Implemented Method and Mobile Computing Device for Discounting Payment Transactions, Facilitating Discounting Using Augmented Reality and Promotional Offering Using Augmented Reality

• US 20150046244A1
• Filed: 10/07/2014
• Published: 02/12/2015
• Est. Priority Date: 02/08/2012
• Status: Abandoned Application

• Current Assignee: Fairweather Limited
• Original Assignee: Fairweather Limited
• Inventors: Baxter, Christopher John
• Application Number:
  US14/507,881
• Publication Number:
  US 20150046244A1
• Time in Patent Office: Days
• US Class Current: 705/14.23
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/3276 using a pictured code, e.g. barcode or QR-code, being read by the M-device
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00

Abstract

A mobile computing device for facilitating discounting using augmented reality includes a processor structured to process digital data and to execute computer program code, a memory device coupled to the processor and storing the digital data including the computer program code, a video capture interface coupled to the processor and capturing video scene data, and a display device coupled to the processor and displaying the video scene data. The processor is controlled by the computer program code to receive, via the video capture interface, the video scene data, display, using the display device, the video scene data, determine an occurrence of a discount event, and display, using the display device, a discount related overlay in accordance with the occurrence of the discount event.

Claims

1. A mobile computing device for facilitating discounting using augmented reality, the mobile computing device comprising:

a processor structured to process digital data and to execute computer program code;

a memory device coupled to the processor and storing the digital data including the computer program code;

a video capture interface coupled to the processor and capturing video scene data;

a display device coupled to the processor and displaying the video scene data;

wherein the processor is controlled by the computer program code to;

receive, via the video capture interface, the video scene data;

display, using the display device, the video scene data;

determine an occurrence of a discount event; and

display, using the display device, a discount related overlay in accordance with the occurrence of the discount event.

2. The mobile computing device according to claim 1, wherein:

the computer program code includes an image recognition algorithm; and

in calculating the occurrence of the discount event, the computer program code controls the processor to determine the occurrence of the discount event with the image recognition algorithm having as input the video scene data.

3. The mobile computing device according to claim 2, wherein the image recognition algorithm comprises a color recognition technique.

4. The mobile computing device according to claim 2, wherein the image recognition algorithm comprises a shape recognition technique.

5. The mobile computing device according to claim 2, wherein the image recognition algorithm comprises a barcode recognition technique.

6. The mobile computing device according to claim 2, wherein the image recognition algorithm identifies a product.

7. The mobile computing device according to claim 2, wherein the image recognition algorithm identifies a store.

8. The mobile computing device according to claim 1, wherein:

the mobile computing device further comprises a location sensing means coupled to the processor and sensing location data; and

in determining the occurrence of the discount event, the processor is controlled by the computer program code to determine the occurrence of the discount event in accordance with the location data.

9. The mobile computing device according to claim 1, wherein:

the mobile computing device further comprises a location sensor coupled to the processor and sensing location data; and

in determining the occurrence of the discount event, the processor is controlled by the computer program code to determine the occurrence of the discount event in accordance with the location data.

10. The mobile computing device according to claim 1, wherein:

the mobile computing device further comprises an orientation sensing means coupled to the processor and sensing orientation data; and

in determining the occurrence of the discount event, the processor is controlled by the computer program code to determine the occurrence of the discount event in accordance with the orientation data.

11. The mobile computing device according to claim 10, wherein the processor is controlled by the computer program code to determine a display location of the discount related item in accordance with the orientation data.

12. The mobile computing device according to claim 1, wherein:

the mobile computing device further comprises an orientation sensor coupled to the processor and sensing orientation data; and

in determining the occurrence of the discount event, the processor is controlled by the computer program code to determine the occurrence of the discount event in accordance with the orientation data.