Methods and Systems for Computer Application Incentivization Based on Reduced Advertisement

• US 20150046247A1
• Filed: 08/07/2013
• Published: 02/12/2015
• Est. Priority Date: 08/07/2013
• Status: Abandoned Application

• Current Assignee: Zynga Incorporated
• Original Assignee: Zynga Incorporated
• Inventors: Rajappa, Vishwanath
• Application Number:
  US13/961,804
• Publication Number:
  US 20150046247A1
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date

Abstract

A notification of requirements to earn a reduced-ad reward is provided to a user of an ad-associated computer application (app). Actions of the user are monitored to determine whether or not requirements to earn the reduced-ad reward are satisfied by the user. Upon determining that requirements to earn the reduced-ad reward are satisfied by the user, the reduced-ad reward is provided to the user of the ad-associated app. The reduced-ad reward is a specified amount of time in which the user can execute a reduced-ad version of the ad-associated app without monetary cost to the user.

Claims

1. A computer implemented method for executing a computer application (app), comprising:

providing a notification of requirements to earn a reduced-ad reward to a user of an ad-associated app;

receiving data of monitored actions of the user to determine whether or not requirements to earn the reduced-ad reward are satisfied by the user; and

upon determining that requirements to earn the reduced-ad reward are satisfied by the user, providing the reduced-ad reward to the user of the ad-associated app, wherein the reduced-ad reward is a specified amount of time in which the user can execute a reduced-ad version of the ad-associated app without monetary cost to the user, the method being executed by a processor.

2. The computer implemented method for executing the app as recited in claim 1, wherein providing the notification of requirements to earn the reduced-ad reward includes displaying an advertisement within the ad-associated app, wherein the advertisement conveys the requirements to earn the reduced-ad reward.

3. The computer implemented method for executing the app as recited in claim 1, wherein providing the notification of requirements to earn the reduced-ad reward includes displaying a prestitial prior to display a graphical image associated with the ad-associated app, wherein the prestitial conveys the requirements to earn the reduced-ad reward.

4. The computer implemented method for executing the app as recited in claim 1, wherein providing the notification of requirements to earn the reduced-ad reward includes transmitting a push notification to the user, wherein the push notification conveys the requirements to earn the reduced-ad reward.

5. The computer implemented method for executing the app as recited in claim 4, wherein the push notification is a simple message system (SMS) message.

6. The computer implemented method for executing the app as recited in claim 1, wherein the requirements to earn the reduced-ad reward include a requirement that the user achieve a particular goal within the ad-associated app within a specified period of time following the providing of the notification of requirements to earn the reduced-ad reward to the user.

7. The computer implemented method for executing the app as recited in claim 6, wherein the particular goal is a specified level of advancement within the ad-associated app.

8. The computer implemented method for executing the app as recited in claim 6, wherein the particular goal is an accumulation of a specified number of objects within the ad-associated app.

9. The computer implemented method for executing the app as recited in claim 8, wherein the specified number of objects include one or more of points, tokens, coins, game characters, game objects, and monetary items.

10. The computer implemented method for executing the app as recited in claim 1, wherein the requirements to earn the reduced-ad reward include a requirement that the user share the ad-associated app with a specified number of people within a social network following the providing of the notification of requirements to earn the reduced-ad reward to the user.

11. The computer implemented method for executing the app as recited in claim 10, wherein the requirement that the user share the ad-associated app with the specified number of people within the social network includes a time limit for completion of the requirement.

12. The computer implemented method for executing the app as recited in claim 1, wherein the requirements to earn the reduced-ad reward include a requirement that the user execute the ad-associated app within a specified period of time following the providing of the notification of requirements to earn the reduced-ad reward to the user.

13. The computer implemented method for executing the app as recited in claim 1, wherein the requirements to earn the reduced-ad reward include a requirement that the user perform one or more actions outside of the ad-associated app following the providing of the notification of requirements to earn the reduced-ad reward to the user.

14. The computer implemented method for executing the app as recited in claim 13, wherein the requirement that the user perform one or more actions outside of the ad-associated app includes a time limit for completion of the requirement.

15. The computer implemented method for executing the app as recited in claim 1, wherein the requirements to earn the reduced-ad reward include a requirement that the user invite a specified number of people within a social network to execute the ad-associated app following the providing of the notification of requirements to earn the reduced-ad reward to the user.

16. The computer implemented method for executing the app as recited in claim 15, wherein the requirement that the user invite the specified number of people within the social network to execute the ad-associated app includes a time limit for completion of the requirement.

17. The computer implemented method for executing the app as recited in claim 1, wherein the requirements to earn the reduced-ad reward include a requirement that the user install a different app following the providing of the notification of requirements to earn the reduced-ad reward to the user.

18. The computer implemented method for executing the app as recited in claim 17, wherein the requirements to earn the reduced-ad reward further include a requirement that the user achieve a particular goal within the different app.

19. The computer implemented method for executing the app as recited in claim 18, wherein the particular goal is a specified level of advancement within the different app or an accumulation of a specified number of objects within the different app.

20. The computer implemented method for executing the app as recited in claim 1, wherein the app is defined as a mobile app, a web app, a video game app, a music app, a global positioning system (GPS) app, a social networking app, a social-network-based video game app, or a combination thereof.

21. The computer implemented method for executing the app as recited in claim 1, wherein the reduced-ad version of the ad-associated app includes display of a number of advertisements within a range extending from zero advertisement display to a pre-defined number of advertisement displays.

22. The computer implemented method for executing the app as recited in claim 21, wherein the pre-defined number of advertisement displays is equal to a number of advertisement displays that occur in conjunction with a paid version of the app.

23. The computer implemented method for executing the app as recited in claim wherein the reduced-ad version of the ad-associated app has zero advertisement display.

24. A system for managing a computer application (app), comprising:

a plurality of servers for executing an ad-associated app and a reduced-ad version of the ad-associated app, wherein one or more of the plurality of servers include logic for,

providing a notification of requirements to earn a reduced-ad reward to a user of the ad-associated app;

receiving data of monitored actions of the user to determine whether or not requirements to earn the reduced-ad reward are satisfied by the user; and

upon determining that requirements to earn the reduced-ad reward are satisfied by the user, providing the reduced-ad reward to the user of the ad-associated app, wherein the reduced-ad reward is a specified amount of time in which the user can execute the reduced-ad version of the ad-associated app without monetary cost to the user.

25. A computer implemented method for executing a computer application (app), comprising:

providing requirements to earn a reduced-ad reward for the app on a display of a computing device of a user, wherein the reduced-ad reward is a specified amount of time in which the user can execute the app with reduced advertisement display;

receiving data of monitored actions performed by the user on the computing device; and

determining that the monitored actions performed by the user satisfy the requirements to earn the reduced-ad reward; and

setting execution of a reduced-ad version of the app on the computing device of the user for the specified amount of time of the reduced-ad reward.

26. The computer implemented method for executing the app as recited in claim 25, wherein the reduced advertisement display of the reduce-ad reward is defined within a range extending from zero advertisement display to a pre-defined number of advertisement displays.

27. The computer implemented method for executing the app as recited in claim 26, wherein the pre-defined number of advertisement displays is equal to a number of advertisement displays that occur in conjunction with a paid version of the app.

28. The computer implemented method for executing the app as recited in claim 25, wherein the app is a social-network-based video game.

29. The computer implemented method for executing the app as recited in claim 28, wherein the requirements to earn the reduced-ad reward for the app include actions required of the user within the social-network-based video game.