METHOD FOR PROVIDING ADVERTISING CONTENT USING MOBILE MESSENGER

• US 20150046263A1
• Filed: 10/23/2014
• Published: 02/12/2015
• Est. Priority Date: 04/23/2012
• Status: Abandoned Application

• Current Assignee: Adrra Company Limited
• Original Assignee: Adrra Company Limited
• Inventors: Seo, Jang Won
• Application Number:
  US14/522,518
• Publication Number:
  US 20150046263A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 3/04886 by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04M 1/72436 for text messaging, e.g. short messaging services [SMS] or e-mails
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

Provided is a method of providing commercial content by a mobile messenger in a mobile device. The method includes: receiving a request to start the mobile messenger; displaying a virtual keyboard in a virtual keyboard region of a display unit of the mobile device as a virtual input unit, wherein the virtual keyboard is adapted to receive user input indicating a first message to be sent to a recipient; and displaying commercial content on at least a portion of the virtual keyboard region during a standby state after the first message is sent to the recipient and before a first response message is received from the device of the intended recipient.

Claims

1. A method of providing commercial content by a mobile messenger in a mobile device, the method comprising:

receiving a request to start the mobile messenger;

displaying a virtual keyboard in a virtual keyboard region of a display unit of the mobile device as a virtual input unit, wherein the virtual keyboard is adapted to receive user input indicating a first message to be sent to a recipient; and

displaying commercial content on at least a portion of the virtual keyboard region during a standby state after the first message is sent to the recipient and before a first response message is received from the device of the recipient.

2. The method of claim 1, further comprising, responsive to receiving the first response message from the recipient, stopping the display of the commercial content on the virtual keyboard region.

3. The method of claim 1, wherein the commercial content displayed on at least a portion of the virtual keyboard region is pre-stored in a memory of the mobile device.

4. The method of claim 1, further comprising connecting to a remote server to communicate information associated with an exposure of the mobile device to the commercial content including a number of times the mobile device is exposed to the commercial content.

5. The method of claim 4, comprising:

receiving compensation from the remote server based on the number of times the mobile device is exposed to the commercial content.

6. The method of claim 1, wherein the commercial content displayed on at least a portion of the virtual keyboard region is obtained from a remote server.

7. The method of claim 6, wherein the remote server includes a mobile messenger provider server, or a commercial content server.

8. A method of providing commercial content by a mobile messenger in a mobile device, the method comprising:

receiving a request to start the mobile messenger;

sending a message including non-text information including an URL address or a file stored in a memory of the mobile device to a recipient, wherein the message is received through a virtual keyboard displayed in a virtual keyboard region displayed on the mobile device; and

displaying commercial content on at least a portion of the virtual keyboard region after the sending of the message and before receiving a response message from the recipient.

9. The method of claim 8, further comprising, responsive to receiving the response message from the recipient, stopping the display of the commercial content on the virtual keyboard region.

10. The method of claim 8, wherein the commercial content displayed on at least a portion of the virtual keyboard region is pre-stored in a memory of the smart device.

11. The method of claim 8, wherein the commercial content displayed on at least a portion of the virtual keyboard region is obtained from a remote server.

12. The method of claim 8, comprising connecting to an external server to communicate information associated with an exposure of the mobile device to the commercial content including a number of times the mobile device is exposed to the commercial content.

13. The method of claim 12, comprising:

receiving compensation from the remote server based on the number of times the mobile device is exposed to the commercial content.

14. A mobile device for providing commercial content, comprising:

a processor; and

a display unit configured to;

display a virtual user interface configured to receive user input indicating a message to be sent to a recipient;

display commercial content on at least a part of an area used to display the user interface responsive to a request to send the message to the recipient; and

responsive to receiving a response message from the recipient, ceasing the display of the commercial content and displaying the user interface to receive additional input indicative of another message to be sent.

15. The mobile device of claim 14, wherein the message includes non-text information including a URL address or a file.

16. The mobile device of claim 14, wherein the processor is configured to execute a mobile messenger;

and the mobile messenger is configured to determine whether the received input indicative of a message to be sent to a recipient is a first message starting a chat with the recipient before displaying the commercial content.

17. The mobile device of claim 14, wherein the virtual interface includes a virtual keyboard for receiving user input indicative of the message to be sent to the recipient.

18. The mobile device of claim 14, wherein the display unit is configured to display information indicative of a benefit received from a remote server based at least on information exchanged with the remote server associated with a number of times the commercial content is displayed on the display unit of the mobile device.

19. The mobile device of claim 14, wherein the display unit is configured to display updated commercial content received from the remote server.

20. The mobile device of claim 14, wherein the display unit is configured to display a replacement commercial content.