SYSTEM AND METHOD FOR POSITIONING SPONSORED CONTENT IN A SOCIAL NETWORK INTERFACE

• US 20150046278A1
• Filed: 01/31/2014
• Published: 02/12/2015
• Est. Priority Date: 08/07/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Guangyu Dong
• Inventors: Wei, Kai, Mehta, Nihar N., Kannan, Ashvin, Agarwal, Deepak, Pei, Lihong, Dong, Guangyu
• Granted Patent: US 10,445,840 B2
• Time in Patent Office: Days
• US Class Current: 705/26.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.

Claims

1. A system, comprising:

a processor, configured to;

receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion; and

identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item; and

a transmitter, communicatively coupled to the processor, configured to transmit the sponsored content item from the processor to a server for display on a user interface.

2. The system of claim 1, wherein the position criterion is an aggregate score based on position criteria of the position.

3. The system of claim 1, wherein the position criterion is one of position criteria, wherein the sponsored content item is identified based on characteristics of the sponsored content item relative to the position criteria.

4. The system of claim 3, wherein the position criterion comprises a threshold criterion that must be met to identify the sponsored content item.

5. The system of claim 1, wherein the newsfeed comprises a plurality of positions, wherein the plurality of positions comprise the plurality of sponsored content positions.

6. The system of claim 5, wherein the plurality of positions are ordered from a high position to a low position and wherein the position criterion is based, at least in in part, on the order of the sponsored content position in the plurality of positions.

7. The system of claim 6, wherein the plurality of positions further comprise a plurality of organic content positions.

8. The system of claim 7, wherein, if the position criterion is not met by a sponsored content item, the sponsored content position is filled with an organic content item.

9. The system of claim 5, wherein the plurality of positions are organized as an ordered list.

10. The system of claim 5, wherein the plurality of positions are organized in a series of pages.

11. A memory device, the memory device communicatively coupled to a processor and comprising instructions which, when performed on the processor, cause the processor to:

receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion; and

identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item;

transmit the sponsored content item from the processor to a server for display on a user interface.

12. The memory device of claim 11, wherein the position criterion is an aggregate score based on position criteria of the position.

13. The memory device of claim 11, wherein the position criterion is one of position criteria, wherein the sponsored content item is identified based on characteristics of the sponsored content item relative to the position criteria.

14. The memory device of claim 13, wherein the position criterion comprises a threshold criterion that must be met to identify the sponsored content item.

15. The memory device of claim 11, wherein the newsfeed comprises a plurality of positions, wherein the plurality of positions comprise the plurality of sponsored content positions.

16. The memory device of claim 15, wherein the plurality of positions are ordered from a high position to a low position and wherein the position criterion is based, at least in in part, on the order of the sponsored content position in the plurality of positions.

17. The memory device of claim 16, wherein the plurality of positions further comprise a plurality of organic content positions.

18. The memory device of claim 17, wherein, if the position criterion is not met by a sponsored content item, the sponsored content position is filled with an organic content item.

19. The memory device of claim 15, wherein the plurality of positions are organized as an ordered list.

20. The memory device of claim 15, wherein the plurality of positions are organized in a series of pages.