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REAL-TIME TREND DETECTION IN A SOCIAL NETWORK

  • US 20150046436A1
  • Filed: 08/07/2013
  • Published: 02/12/2015
  • Est. Priority Date: 08/07/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • checking an interactivity log of a social networking system for an interactivity object, wherein the interactivity log records the interactivity object when a first user interacts with the social networking system regarding the object;

    accumulating by counting, at a new interactivity data structure, instances of interaction with the interactivity object by users of the social networking system during a monitoring time period;

    moving an accumulation of the instances of interactivity of the interactivity object to a tenured interactivity data structure upon the accumulation of instances of interactivity reach a threshold;

    adjusting the instances of interactivity of the interactivity object by the users of the social networking system during an aggregating time period;

    calculating a trending score of the interactivity object based on a number of instances of interactivity during the aggregating time period and a reference number of instances of interactivity during a previous time period; and

    displaying the interactivity object as a trending object of the social networking system to a second user at least partially based on the trending score of the interactivity object and demographic information of the second user.

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