GEOLOCATION CONVERSIONS BASED ON PRODUCT OR SERVICE AVAILABILITY

• US 20150051975A1
• Filed: 01/04/2013
• Published: 02/19/2015
• Est. Priority Date: 01/04/2013
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kadous, Mohammed Waleed, Heywood, Russell, Dupont, Cedric, Taylor, Isaac Richard
• Application Number:
  US13/734,518
• Publication Number:
  US 20150051975A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Aspects of the present disclosure relate generally to using position information to provide advertisements. More specifically, wireless network access point data may be used to identify the position of a mobile device in an indoor space, which, in turn, may be used to identify products within the vicinity of the identified position. Based on the identified products, a server may send advertisements of the same or related products available at other locations to the mobile device.

Claims

1. A method for providing an advertisement on a wireless device, the method comprising:

receiving a message broadcast by a wireless access point;

determining a signal strength of the received message;

identifying, with a processor, a wireless access point map associated with an indoor space, the map defining a plurality of positions, at least one position defined on the map being associated with a plurality of signal strengths of messages broadcast by different wireless access points, at least one position defined on the map being associated with a product;

identifying a position of the wireless device on the map using the determined signal strength;

identifying, using the map, a product placed within a predetermined distance of the identified position;

sending information about the product to a server;

receiving an advertisement related to the product from the server; and

providing the advertisement for presentation on the wireless device.

2. The method of claim 1, wherein the map includes a latitude/longitude coordinate system.

3. The method of claim 1, further comprising determining a physical address of the indoor space based on the determined signal strength, and identifying the map based on the physical address.

4. The method of claim 3, further comprising receiving the map associated with the physical address from the server.

5. The method of claim 1, wherein the advertisement relates to another product, the another product being related to the product placed within the predetermined distance of the identified position, the another product being offered at a physical address different from that of the indoor space.

6. An apparatus for providing an advertisement, the apparatus comprising:

a receiver configured to receive a message broadcast by a wireless access point;

a memory; and

a processor in communication with the memory, the processor configured to;

determine a signal strength of the message received by the receiver;

identify a wireless access point map associated with an indoor space, the map defining a plurality of positions, at least one position defined on the map being associated with a plurality of signal strengths of messages broadcast by different wireless access points, at least one position defined on the map being associated with a product;

identify a position of the apparatus on the map using the determined signal strength;

identify, using the map, a product placed within a predetermined distance of the identified position;

send information about the product to a server;

receive an advertisement related to the product from the server; and

present the advertisement.

7. The apparatus of claim 6, wherein the receiver includes at least one of an antenna and a transceiver.

8. The apparatus of claim 6, wherein the map includes a latitude/longitude coordinate system.

9. The apparatus of claim 6, wherein the processor is further configured to determine a physical address of the indoor space based on the determined signal strength, and identify the map based on the physical address.

10. The apparatus of claim 9, wherein the processor is further configured to receive the map associated with the physical address from the server.

11. The apparatus of claim 6, wherein the advertisement relates to another product, the another product being related to the product placed within the predetermined distance of the identified position, the another product being offered at a physical address different from that of the indoor space.

12. A method for providing an advertisement, the method comprising:

receiving a signal strength of a message broadcast by a wireless access point as determined by a wireless device;

identifying, with a processor, a wireless access point map associated with an indoor space, the map including a plurality of positions, at least one position defined on the map being associated with a plurality of signal strengths of messages broadcast by different wireless access points, at least one position defined on the map being associated with a product;

identifying a position of the wireless device on the map based on the received signal strength;

identifying, using the map, a product positioned within a predetermined distance of the identified position of the wireless device; and

transmitting an advertisement related to the product to the wireless device.

13. The method of claim 12, further comprising identifying another product related to the determined product, and transmitting an advertisement related to the another product to the wireless device.

14. The method of claim 13, wherein the another product is offered at a physical address different from that of the indoor space.

15. The method of claim 12, further comprising storing at least two wireless access point maps each corresponding to a different indoor space.

16. The method of claim 12, further comprising determining a physical address of the indoor space based on the determined signal strength, and identifying the map based on the physical address.

17. A system for providing an advertisement, the system comprising:

a memory; and

a processor in communication with the memory, the processor configured to;

receive, from a wireless device, a signal strength of a message broadcast by a wireless access point as determined by the wireless device;

identify a wireless access point map associated with an indoor space, the map including a plurality of positions, at least one position defined on the map being associated with a plurality of signal strengths of messages broadcast by different wireless access points, at least one position defined on the map being associated with a product;

identify a position of the wireless device on the map based on the received signal strength;

identify, using the map, a product positioned within a predetermined distance of the identified position of the wireless device; and

transmit an advertisement related to the product to the wireless device.