DETECTING MARKETING OPPORTUNITIES BASED ON SHARED ACCOUNT CHARACTERISTICS SYSTEMS AND METHODS

• US 20150051988A1
• Filed: 08/15/2013
• Published: 02/19/2015
• Est. Priority Date: 08/15/2013
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Chen, Hui-Min
• Application Number:
  US13/968,131
• Publication Number:
  US 20150051988A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

There is provided systems and method for detecting marketing opportunities based on shared account characteristics. The methods include receiving an account characteristic corresponding to an account of a user, determining at least a second account sharing the account characteristic, and associating the account of the user with the at least second account to form an account cluster corresponding to the account characteristic. The methods may further include transmitting at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.

Claims

1. A system comprising:

a non-transitory memory storing user account information, wherein the user account information comprises account clusters; and

one or more hardware processors in communication with the non-transitory memory and configured to;

receive an account characteristic corresponding to an account of a user;

determine at least a second account sharing the account characteristic; and

associate the account of the user with the at least second account to form an account cluster corresponding to the account characteristic.

2. The system of claim 1, wherein the one or more hardware processors is further configured to

enable or disable a feature associated with the account cluster

3. The system of claim 1, wherein the account characteristic is one of an email server, a physical location, an IP address, a machine cookie, a bank account, and a payment card number.

4. The system of claim 1, wherein the one or more hardware processors is further configured to:

determine if the account of the user and the at least second account belong to the user.

5. The system of claim 1, wherein the one or more hardware processors is further configured to:

transmit at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.

6. The system of claim 1, wherein the one or more hardware processors is further configured to:

determine a first predictive score for the account cluster based on the account characteristic and an marketing strategy including at least one of an advertisement, a coupon, and a sale offer;

if the first predictive score meets or exceeds a first threshold, determine a second predictive score based on the account of the user and the at least one of the advertisement, the coupon, and the sale offer;

if the second predictive score meets or exceeds a second threshold, transmit the at least one of the advertisement, the coupon, and the sale offer to the account of the user.

7. The system of claim 1, wherein the one or more hardware processors is further configured to:

disable the account of the user and the at least second account.

8. The system of claim 1, wherein the one or more hardware processors is further configured to:

determine a second account cluster based on a behavior of the account cluster.

9. A method comprising:

receiving an account characteristic corresponding to an account of a user;

determining at least a second account sharing the account characteristic;

associating, using a hardware processor of a server, the account of the user with the at least second account to form an account cluster corresponding to the account characteristic; and

transmitting at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.

10. The method of claim 9 further comprising:

enabling or disabling a feature associated with the account cluster.

11. The method of claim 9, wherein the account characteristic is one of an email server, a physical location, an IP address, a machine cookie, a bank account, and a payment card number.

12. The method of claim 9 further comprising:

determining if the account of the user and the at least second account belong to the user.

13. The method of claim 9 further comprising:

transmitting at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.

14. The method of claim 9 further comprising:

determining a second account cluster based on a behavior of the account cluster.

15. A non-transitory computer readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of a server are adapted to cause the server to perform a method comprising:

receiving an account characteristic corresponding to an account of a user;

determining at least a second account sharing the account characteristic;

associating the account of the user with the at least second account to form an account cluster corresponding to the account characteristic; and

transmitting at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.

16. The non-transitory computer readable medium of claim 15, wherein the method further comprises:

enabling or disabling a feature associated with the account cluster.

17. The non-transitory computer readable medium of claim 15, wherein the account characteristic is one of an email server, a physical location, an IP address, a machine cookie, a bank account, and a payment card number.

18. The non-transitory computer readable medium of claim 15, wherein the method further comprises:

determining if the account of the user and the at least second account belong to the user.

19. The non-transitory computer readable medium of claim 15, wherein the method further comprises:

transmitting at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.

20. The non-transitory computer readable medium of claim 15, wherein the method further comprises:

determining a second account cluster based on a behavior of the account cluster.