MEDIA CONSUMPTION HISTORY

• US 20150052121A1
• Filed: 12/19/2013
• Published: 02/19/2015
• Est. Priority Date: 08/15/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Sharifi, Matthew
• Granted Patent: US 10,275,464 B2
• Time in Patent Office: Days
• US Class Current: 707/723
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/2455 Query execution
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/433 using audio data
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06F 16/487 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/489 using time information
• CPC Class Codes: G06F 16/685 using automatically derived transcript of audio data, e.g. lyrics speech recognition G10L15/00
• CPC Class Codes: G06F 16/7834 using audio features
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G10L 25/54 for retrieval

Abstract

Methods, systems, and apparatus for receiving a request that includes a user identifier of a user that submitted a search query and an entity identifier of an entity that is referenced by the search query, identifying a plurality of knowledge elements that are related to the entity, identifying, in a consumption database, one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, assigning rank scores to the plurality of knowledge elements, based at least on identifying the one or more items, selecting one or more of the knowledge elements from among the knowledge elements based at least on the rank scores assigned to the knowledge elements, and providing, in response to the request, information associated with the entity and the one or more selected knowledge elements.

Claims

1. A computer-implemented method comprising:

receiving a request that includes (i) a user identifier of a user that submitted a search query, and (ii) an entity identifier of an entity that is referenced by the search query;

identifying a plurality of knowledge elements that are related to the entity;

identifying, in a consumption database, one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

assigning, by one or more computers, rank scores to the plurality of knowledge elements, based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

selecting one or more of the knowledge elements from among the knowledge elements based at least on the rank scores assigned to the knowledge elements; and

providing, in response to the request, information associated with the entity and the one or more selected knowledge elements.

2. The method of claim 1, wherein a knowledge element is at least one of a known fact related to the entity or an item of content related to the entity.

3. The method of claim 1, wherein assigning rank scores to the plurality of knowledge elements comprises:

determining, based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a level of familiarity of the user with the entity; and

assigning rank scores to the knowledge elements based at least on the determined level of familiarity of the user with the entity.

4. The method of claim 1, wherein assigning rank scores to the knowledge elements comprises:

determining item types associated with the items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

determining element types associated with one or more of the knowledge elements; and

assigning rank scores to the knowledge elements, based at least on the item types associated with the items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, and the element types associated with the knowledge elements.

5. The method of claim 1, wherein providing information associated with the entity and the one or more selected knowledge elements comprises:

providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in a knowledge card, the knowledge card being presented with a search results page associated with the search query.

6. The method of claim 5, wherein providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in the knowledge card comprises:

determining, based on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a position of the knowledge card, wherein the determined position defines a position of the knowledge card being presented with the search results page associated with the search query; and

providing, in response to the request, data that causes the knowledge card to be presented with the search results page such that the position of the knowledge card presented with the search results page corresponds to the determined position.

7. The method of claim 5, wherein providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in the knowledge card comprises:

determining, based on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a number of knowledge elements to select for presentation in the knowledge card; and

providing, in response to the request, data that causes the knowledge card to be presented with the search results page such that the knowledge card includes the determined number of knowledge elements selected for presentation in the knowledge card.

8. A system comprising:

one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising;

receiving a request that includes (i) a user identifier of a user that submitted a search query, and (ii) an entity identifier of an entity that is referenced by the search query;

identifying a plurality of knowledge elements that are related to the entity;

identifying, in a consumption database, one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

assigning rank scores to the plurality of knowledge elements, based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

selecting one or more of the knowledge elements from among the knowledge elements based at least on the rank scores assigned to the knowledge elements; and

providing, in response to the request, information associated with the entity and

the one or more selected knowledge elements.

9. The system of claim 8, wherein a knowledge element is at least one of a known fact related to the entity or an item of content related to the entity.

10. The system of claim 8, wherein assigning rank scores to the plurality of knowledge elements comprises:

determining, based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a level of familiarity of the user with the entity; and

assigning rank scores to the knowledge elements based at least on the determined level of familiarity of the user with the entity.

11. The system of claim 8, wherein assigning rank scores to the knowledge elements comprises:

determining item types associated with the items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

determining element types associated with one or more of the knowledge elements; and

assigning rank scores to the knowledge elements, based at least on the item types associated with the items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, and the element types associated with the knowledge elements.

12. The system of claim 8, wherein providing information associated with the entity and the one or more selected knowledge elements comprises:

providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in a knowledge card, the knowledge card being presented with a search results page associated with the search query

13. The system of claim 12, wherein providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in the knowledge card comprises:

determining, based on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a position of the knowledge card, wherein the determined position defines a position of the knowledge card being presented with the search results page associated with the search query; and

providing, in response to the request, data that causes the knowledge card to be presented with the search results page such that the position of the knowledge card presented with the search results page corresponds to the determined position.

14. The system of claim 12, wherein providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in the knowledge card comprises:

determining, based on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a number of knowledge elements to select for presentation in the knowledge card; and

providing, in response to the request, data that causes the knowledge card to be presented with the search results page such that the knowledge card includes the determined number of knowledge elements selected for presentation in the knowledge card.

15. A computer-readable storage device encoded with a computer program, the program comprising instructions that, if executed by one or more computers, cause the one or more computers to perform operations comprising:

receiving a request that includes (i) a user identifier of a user that submitted a search query, and (ii) an entity identifier of an entity that is referenced by the search query;

identifying a plurality of knowledge elements that are related to the entity;

identifying, in a consumption database, one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

assigning rank scores to the plurality of knowledge elements, based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

selecting one or more of the knowledge elements from among the knowledge elements based at least on the rank scores assigned to the knowledge elements; and

providing, in response to the request, information associated with the entity and the one or more selected knowledge elements.

16. The computer-readable device of claim 15, wherein a knowledge element is at least one of a known fact related to the entity or an item of content related to the entity.

17. The computer-readable device of claim 15, wherein assigning rank scores to the plurality of knowledge elements comprises:

determining, based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a level of familiarity of the user with the entity; and

assigning rank scores to the knowledge elements based at least on the determined level of familiarity of the user with the entity.

18. The computer-readable device of claim 15, wherein assigning rank scores to the knowledge elements comprises:

determining item types associated with the items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query;

determining element types associated with one or more of the knowledge elements; and

assigning rank scores to the knowledge elements, based at least on the item types associated with the items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, and the element types associated with the knowledge elements.

19. The computer-readable device of claim 15, wherein providing information associated with the entity and the one or more selected knowledge elements comprises:

providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in a knowledge card, the knowledge card being presented with a search results page associated with the search query.

20. The computer-readable device of claim 15, wherein providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in the knowledge card comprises:

determining, based on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a position of the knowledge card, wherein the determined position defines a position of the knowledge card being presented with the search results page associated with the search query; and

providing, in response to the request, data that causes the knowledge card to be presented with the search results page such that the position of the knowledge card presented with the search results page corresponds to the determined position.

21. The computer-readable device of claim 15, wherein providing data that causes information associated with the entity and the one or more selected knowledge elements to be presented in the knowledge card comprises:

determining, based on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query, a number of knowledge elements to select for presentation in the knowledge card; and

providing, in response to the request, data that causes the knowledge card to be presented with the search results page such that the knowledge card includes the determined number of knowledge elements selected for presentation in the knowledge card.

22. A computer-implemented method comprising:

receiving a request that includes (i) a user identifier of a user that submitted a search query, and (ii) an entity identifier of an entity that is referenced by the search query;

identifying, in a consumption database that identifies one or more items that have been indicated as consumed by the user, one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query; and

determining, by one or more computers, whether to present a knowledge card with a search results page based at least on identifying the one or more items that have been indicated as consumed by the user and that are associated with the entity that is referenced by the search query.

23. The method of claim 23, further comprising:

based on determining to present a knowledge card with a search results page, providing, in response to the request, data that causes the knowledge card to be presented with a search results page.

24. The method of claim 23, further comprising:

based on determining not to present a knowledge card with a search results page, bypassing providing data that causes the knowledge card to be presented with a search results page.