METHOD FOR PROVIDING A THIRD PARTY SERVICE ASSOCIATED WITH A NETWORK-ACCESSIBLE SITE USING A SINGLE SCRIPTING APPROACH

• US 20150052189A1
• Filed: 04/17/2014
• Published: 02/19/2015
• Est. Priority Date: 08/16/2013
• Status: Active Grant

• Current Assignee: Nosto Solutions Ltd.
• Original Assignee: Nosto Solutions Ltd.
• Inventors: Valvanne, Juha Niilo Sakari, Pyhnen, Antti Aleksanteri, Luostarinen, Jani Markus
• Granted Patent: US 9,398,105 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

The invention provides a method for providing a third party service associated with a network-accessible site. The method includes providing a client-side script which is configured to be installed on a client-side application. The client-side script gathers information associated with the network-accessible site in response to access of the network-accessible site via the client-side application. The information associated with the network-accessible site includes content published on the network-accessible site and user behavior data associated with access of the network-accessible site. Based on the information gathered using the client-side script, the third party service provider can provide users with one or more services.

Claims

1. A method for providing a third party service associated with a network-accessible site, the method comprising:

providing a client-side script configured to be installed on a client-side application, wherein the client-side script is configured to gather information associated with the network-accessible site in response to access of the network-accessible site via the client-side application, wherein the information associated with the network-accessible site comprises;

content published on the network-accessible site; and

user behavior data associated with access of the network-accessible site;

gathering the information associated with the network-accessible site via the client-side script in response to access of the network-accessible site via the client-side application; and

providing the third-party service based on the information gathered via the client-side script.

2. The method of claim 1 further comprising storing the information associated with the network-accessible site in a database.

3. The method of claim 1 further comprising creating a replica of the content published on the network-accessible site in a database based on the information gathered via the client-side script.

4. The method of claim 3 further comprising dynamically updating the replica of the content published on the network-accessible site based on updated information gathered via the client-side script.

5. The method of claim 1 further comprising verifying accuracy of the information gathered via the client-side script, wherein the verification is performed based on at least one of:

accessing the network-accessible site from a server application;

comparing information gathered from a plurality of client-side applications; and

user behavior data gathered via the client-side script.

6. The method of claim 1, wherein the third party service comprises providing content based on the information gathered via the client-side script, wherein the content is at least one of a recommendation and an advertisement.

7. The method of claim 1, wherein the client-side script is one of a JavaScript, a Visual Basic script (VBScript), Ecmascript, Dart, Flash, Silverlight, Native Client modules and Java.

8. The method of claim 1, wherein the client-side application is a browser.

9. The method of claim 1, wherein the client side application is a mobile phone application.

10. The method of claim 1, wherein the content published on the network accessible site comprises a semantic mark-up format.

11. The method of claim 10, wherein the content published on the network-accessible site comprises a structured data in accordance with the semantic mark-up format.

12. A system for providing a third party service, the system comprising:

a client-side script configured to be installed on a client side application;

wherein the client-side script is configured to gather the information associated with the network-accessible site in response to access of the network-accessible site via the client-side application;

wherein the information associated with the network-accessible site comprises;

content published on the network-accessible site; and

user behavior data associated with access of the network-accessible site; and

a server configured to receive the information associated with the network-accessible site from the client-side script, wherein the server is configured to provide the third party service based on the information received from the client-side script.

13. The system of claim 13, wherein the server further comprises an anti-fraud module configured to verify information received from the client-side script.