SYSTEM AND METHOD FOR ELECTRONIC INTERACTION WITH MERCHANDISING VENUES

• US 20150058129A1
• Filed: 08/13/2014
• Published: 02/26/2015
• Est. Priority Date: 08/23/2013
• Status: Abandoned Application

• Current Assignee: Hydra Group Holdings LLC
• Original Assignee: Marshall Feature Recognition LLC
• Inventors: Nevid, Jeffrey S., Rathus, Spencer A.
• Application Number:
  US14/459,258
• Publication Number:
  US 20150058129A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The disclosed systems and methods refer to electronic interaction between a consumer and one or more merchandising venue systems in order to personalize and enhance the shopping experience. The interaction begins automatically upon consumer arrival at or near a venue. A consumer profile may be used to tailor programming material transmitted by the merchandising venue system.

Claims

1. A method for displaying programming material to a user, comprising the steps of:

storing a user profile comprising at least one user preference in a user communication device or in a database associated with a merchandising server;

detecting the user communication device upon the communication device'"'"'s arrival at, or in the vicinity of, a merchandising venue or commercial establishment associated with the merchandising server;

receiving from the user communication device an indication that the user has granted permission to access the user profile and transmit communications to the user communication device;

initiating communication between the user communication device and the merchandising server;

accessing programming material stored in the database;

accessing the user profile by the merchandising server;

matching by the merchandising server the at least one user preference with the programming material;

transmitting from the database to the user communication device the programming material that was matched with the at least one user preference for receipt by and display on the user communication device.

2. The method of claim 1 wherein the user profile comprises a plurality of user preferences.

3. The method of claim 1 wherein the user interacts with the user communication device in creating the user profile.

4. The method of claim 1 wherein the user provides user-specific information to the user communication device in creating the user profile.

5. The method of claim 1 wherein the user provides answers to a plurality of predetermined questions provided by the merchandising server in creating the user profile.

6. The method of claim 1 wherein the user communication device is selected from the group consisting of a hand-held communication device, a wireless communication device, a smart phone, a cellular telephone, a camera-enabled cellular telephone, virtual reality (VR) glasses, a wearable computer with an optical head-mounted display (OHMD), a personal digital assistant (PDA), an Internet-enabled telephone, a personal digital assistant, an Internet-enabled device, an intelligent terminal, a smart card, a personal computer, a tablet computer, a mini-tablet computer, a laptop computer, a device having a processor, and a device having any combination thereof.

7. The method of claim 1 wherein communication between the user communication device and the merchandising server is established via at least one data link that is recognized by the user communication device and the merchandising server.

8. The method of claim 1 wherein communication between the user communication device, the merchandising server, and the database is established via at least one data link that is recognized by the user communication device, the merchandising server, and said database, and any combination thereof.

9. The method of claim 7 wherein the data link is selected from the group consisting of an image data link, a video data link, an audio data link, a programming data link, an online data link, a pictorial data link, an electronic data link, an electronic media link, the Internet, a computer network, a local area network, a wireless local area network, a Wi-Fi network, a wide area network, a wireless network, an Ethernet network, a Radio Frequency cellular network, Bluetooth, an Integrated Services Digital Network, a telephone line, a cable television line, and any combinations thereof.

10. The method of claim 1 wherein the database is selected from the group consisting of a local database, an in-venue database, a remote database, a remote server, a network of databases, and any combination thereof.

11. The method of claim 1 wherein the user communication device comprises a display coupled to the user communication device, is part of the user communication device, or any combination thereof.

12. The method of claim 1 wherein the user communication device has a processor.

13. The method of claim 1 wherein the merchandising venue or commercial establishment is selected from the group consisting of a store, a retail store, a department store, a grocery store, a supermarket, an electronics store, an office supplies store, a convenience store, a bookstore, a wholesale distributor, a retail distributor, a theater, a stadium, a restaurant, a shopping mall, a museum, a gallery, a restaurant, a town or village commercial district, a street with a plurality of merchandising venues, and any combination thereof.

14. The method of claim 1 wherein the programming material transmitted from the merchandising server is related to a plurality of articles of merchandise and/or services.

15. The method of claim 14 wherein said plurality of articles of merchandise and/or services is displayed as a menu on a display device associated with the user communication device, and further wherein the user can select at least one option to receive additional programming material.

16. The method of claim 15 wherein upon selection of an article of merchandise or a service, the user receives a sub-menu on a display device associated with the user communication device, said sub-menu having a plurality of options selected from the group consisting of:

availability of merchandise or services;

location of the merchandise or service in the merchandising venue;

additional information about the merchandise or service;

promotions and discounts associated with the merchandise and/or services, or with related merchandise and/or services;

opportunity to purchase the merchandise and/or services;

opportunity to have merchandise shipped to a location of the user'"'"'s choosing, and any combinations thereof.

17. The method of claim 15 wherein the user selects location of the merchandise or service, and is further presented with the option of having the merchandising server track his or her location in the venue and provide instructions for arriving at the location of the merchandise or service.

18. The method of claim 17 wherein said tracking is accomplished by means selected from the group consisting of Wi-Fi-based positioning (WPS), WLAN positioning, Bluetooth sensors, radio frequency (RF) communication, real-time locating systems (RTLS), GPS, NFC, triangulation or trilateration of signals from the consumer'"'"'s device, long-range sensor positioning, optic, infrared or visible light, and acoustic, ultrasound, indoor positioning systems, ultra-wideband (UWB) positioning, and any combination thereof.

19. The method of claim 17 wherein said instructions are selected from a group consisting of audio instructions, continual audio instructions, a venue map with a highlighted route, a venue map with a continually updating highlighted route, a virtual display showing the updating highlighted route as from the vantage point of at least one eye of the user, and any combination thereof.

20. The method of claim 1 wherein said programming material is selected from a group consisting of advertising, information about the availability of merchandise or services, the location of the merchandise or service in the merchandising venue, pricing or additional information about the merchandise or service, information about related merchandise or services, information about discounts and promotions, information about the delivery of merchandise, information about the merchandising venue, contact information, and any combination thereof.

21. The method of claim 20 wherein said services are selected from the group consisting of styling services;

salon services, makeup services, nail trimming and coloring services, hair cutting and coloring services, massage services, and waxing services;

personal shopping;

health-related services, medical services, dental services, psychological services, nursing services, social work, and chiropractic services;

athletic training, coaching, yoga, and Pilates;

dance instruction;

legal services;

accounting services;

child care services;

laundry and cleaning services;

travel services, advisement and booking reservation services;

real estate services;

food services;

dietary services;

appraisals;

language services;

financial services;

check-cashing services;

business services, secretarial services, copying, printing, faxing, scanning, wrapping, mailing, emailing, telephony, computer use;

gift wrapping;

financing purchases;

returns;

interior decoration;

landscaping services;

repair services;

tailoring services;

tutoring, educational services;

career advisement, training services;

religious services;

chapel services;

entertainment services;

vending machines; and

any combination thereof.

22. The method of claim 20 wherein said service comprises providing information about venue rest rooms and providing directional information to locate said rest rooms.

23. A method for displaying programming material to a user, comprising the steps of:

detecting a user communication device upon the communication device'"'"'s arrival at a merchandising venue or commercial establishment;

receiving from the user communication device an indicated that the user has granted permission to transmit communication to the user communication device;

initiating communication by a merchandising server with the user communication device transmitting a greeting to the user communication device;

providing a menu of options to the user communication device for selection by the user;

receiving a selection of an option from the menu from the user communication device;

accessing programming material matching the selected option from a database;

transmitting from the database to the user communication device the programming material matching the selected option for display on a display of the user communication device.

24. The method of claim 23 wherein said menu options are selected from the group consisting of an electronic catalogue of available merchandise and/or services, information about sales and discounts, information about what is new in the venue, the opportunity to build a user profile, a browser window in which the user can enter his or her own search term, and any combinations thereof.

25. The method of claim 23 wherein the user communication device is selected from the group consisting of a hand-held communication device, a wireless communication device, a smart phone, a cellular telephone, a camera-enabled cellular telephone, virtual reality (VR) glasses, a wearable computer with an optical head-mounted display (OHMD), a personal digital assistant (PDA), an Internet-enabled telephone, a personal digital assistant, an Internet-enabled device, an intelligent terminal, a smart card, a personal computer, a tablet computer, a mini-tablet computer, a laptop computer, a device having a processor, and a device having any combination thereof.

26. The method of claim 23 wherein communication between the user communication device and the merchandising server is established via at least one data link that is recognized by the user communication device and the merchandising server.

27. The method of claim 23 wherein communication between the user communication device, the merchandising server, and the database is established via at least one data link that is recognized by the user communication device, the merchandising server, and said database, and any combination thereof.

28. The method of claim 26 wherein the data link is selected from the group consisting of an image data link, a video data link, an audio data link, a programming data link, an online data link, a pictorial data link, an electronic data link, an electronic media link, an “

information superhighway”

data link, the Internet, a computer network, a local area network, a wireless local area network, a Wi-Fi network, a wide area network, a wireless network, an Ethernet network, a Radio Frequency cellular network, Bluetooth, an Integrated Services Digital Network, a telephone line, a cable television line, and any combinations thereof.

29. The method of claim 23 wherein the database is selected from the group consisting of a local database, a remote database, a remote server, a network of databases, and any combination thereof.

30. The method of claim 23 wherein the display is coupled to the user communication device, is part of the user communication device, and any combination thereof.

31. The method of claim 23 wherein the user communication device has a processor.

32. The method of claim 23 wherein the merchandising venue or commercial establishment comprises a store, a retail store, a clothing store, a department store, a grocery store, a supermarket, an electronics store, an office supplies store, a convenience store, a bookstore, a wholesale distributor, a retail distributor, a theater, a stadium, a shopping mall, a museum, a gallery, a restaurant, a town or village commercial district, a street with a plurality of merchandising venues, and any combination thereof.

33. The method of claim 24 wherein the programming material transmitted from the database is related to a plurality of articles of merchandise and/or services.

34. The method of claim 33 wherein the plurality of articles of merchandise and/or services are displayed as a menu on the display unit associated with the user communication device, and further wherein the user can select at least one menu option to receive additional programming material.

35. The method of claim 34 wherein upon selection of an article of merchandise or a service, the user communication device receives and displays a sub-menu having a plurality of options selected from the group consisting of:

availability of new merchandise or services;

location of the merchandise or service in the merchandising venue;

additional information about the merchandise or service;

promotions and discounts associated with the merchandise and/or services, or with related merchandise and/or services;

opportunity to purchase the merchandise and/or services;

opportunity to have merchandise shipped to a location of the user'"'"'s choosing, and any combinations thereof.

36. The method of claim 35 wherein the user selects the location of the merchandise or service, and is further presented with the option of having the venue track the user communication device'"'"'s location in the venue and provide instructions to the user communication device for arriving at the location of the merchandise or service.

37. The method of claim 36 wherein said tracking is accomplished by means selected from the group consisting of Wi-Fi-based positioning (WPS), WLAN positioning, Bluetooth sensors, radio frequency (RF) communication, real-time locating systems (RTLS), GPS, NFC, triangulation or trilateration of signals from the consumer'"'"'s device, long-range sensor positioning, optic, infrared or visible light, and acoustic, ultrasound. indoor positioning systems, ultra-wideband (UWB) positioning, and any combination thereof.

38. The method of claim 36 wherein said instructions are selected from a group consisting of audio instructions, continual audio instructions, a venue map with a highlighted route, a venue map with a continually updating highlighted route, a virtual display showing the updating highlighted route as from the vantage point of at least one eye of the user, and any combination thereof.

39. The method of claim 23 wherein said programming material is selected from the group consisting of advertising, information about the availability of merchandise or services, the location of the merchandise or service in the merchandising venue, additional information about the merchandise or service, information about related merchandise or services, information about discounts and promotions, information about the delivery of merchandise, information about the merchandising venue, contact information, and any combination thereof.

40. The method of claim 39 wherein said services include but are not limited to styling services;

salon services, makeup services, nail trimming services, coloring services, hair cutting services, massage services, waxing services;

personal shopping;

health-related services, medical services, dental services, psychological services, nursing services, social work, chiropractic services;

athletic training, coaching, yoga, and Pilates;

dance instruction;

legal services;

accounting services;

child care services;

laundry services, cleaning services;

travel services, advisement and booking reservation services;

real estate services;

food services;

dietary services;

appraisals;

language services;

financial services;

check-cashing services;

business services such as secretarial services, copying, printing, faxing, scanning, wrapping, mailing, emailing, telephony, computer use;

gift wrapping;

financing purchases;

returns;

interior decoration;

landscaping services;

repair services;

tailoring services;

tutoring services, educational services;

career advisement and training services;

career advisement services, training services;

religious services;

chapel services;

entertainment services;

vending machines; and

any combination thereof.

41. The method of claim 39 wherein said services comprise providing information about venue rest rooms and providing directional information to locate said rest rooms.

42. A method for displaying programming material to a user, comprising the steps of:

storing a user profile comprising at least one user preference;

detecting the user communication device upon the communication device'"'"'s arrival at a merchandising venue having a plurality of commercial establishments;

receiving by a merchandising server from the user communication device an indication that the user has granted permission to access the user profile and transmit communications to the user communication device;

initiating communication between the user communication device and the merchandising server;

accessing programming material stored in a database;

accessing the user profile;

matching the at least one user preference with programming material;

transmitting from the database to the user communication device the programming material that was matched with the at least one user preference for display on a display associated with a user communication device

43. The method of claim 42 wherein the plurality of commercial establishments are selected from a group consisting of a shopping mall, a town or village commercial district, a street with several shops, and any combination thereof.