METHODS AND SYSTEMS FOR INCREASING ENGAGEMENT OF LOW ENGAGEMENT USERS IN A SOCIAL NETWORK
First Claim
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1. A method comprising:
- monitoring an engagement level of an online system user, the engagement level of the online system user based on a measure of interaction of the online system user in the online system;
determining, by a processor, whether a user account on the online system associated the online system user is a low activity account based at least in part on the engagement level of the online system user; and
based at least in part on a determination that the user account is a low activity account;
selecting one or more stories about activities associated with one or more additional online system users, the one or more additional online system users having a connection with the online system user within the online system,generating a communication that comprises the selected stories, andsending the generated communication to the online system user using a communication channel external to the online system.
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Abstract
Techniques to increase engagement with a social networking system. In one embodiment, an engagement level of a user with a social networking system is monitored. A low engagement user type associated with the user is identified from a plurality of low engagement user types. It is determined whether the engagement level of the user is less than a threshold. If so, a communication is provided for the user based on the low engagement user type associated with the user. The communication may be a notification or a digest communication.
44 Citations
19 Claims
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1. A method comprising:
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monitoring an engagement level of an online system user, the engagement level of the online system user based on a measure of interaction of the online system user in the online system; determining, by a processor, whether a user account on the online system associated the online system user is a low activity account based at least in part on the engagement level of the online system user; and based at least in part on a determination that the user account is a low activity account; selecting one or more stories about activities associated with one or more additional online system users, the one or more additional online system users having a connection with the online system user within the online system, generating a communication that comprises the selected stories, and sending the generated communication to the online system user using a communication channel external to the online system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A non-transitory computer-storage medium storing computer-executable instructions that, when executed by a processor, cause the processor to:
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monitor an engagement level of an online system user, the engagement level of the online system user based on a measure of interaction of the online system user in the online system; determine, by a processor, whether a user account on the online system associated the online system user is a low activity account based at least in part on the engagement level of the online system user; and based at least in part on a determination that the user account is a low activity account; select one or more stories about activities associated with one or more additional online system users, the one or more additional online system users having a connection with the online system user within the online system, generate a communication that comprises the selected stories, and send the generated communication to the online system user using a communication channel external to the online system.
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19. A system comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to; monitor an engagement level of an online system user, the engagement level of the online system user based on a measure of interaction of the online system user in the online system; determine whether a user account on the online system associated the online system user is a low activity account based at least in part on the engagement level of the online system user; and based at least in part on a determination that the user account is a low activity account; select one or more stories about activities associated with one or more additional online system users, the one or more additional online system users having a connection with the online system user within the online system, generate a communication that comprises the selected stories, and send the generated communication to the online system user using a communication channel external to the online system.
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Specification