SYSTEMS, METHODS, AND MEDIA FOR IMPROVING TARGETED ADVERTISING
First Claim
Patent Images
1. Non-transitory computer-readable storage media encoded with a computer program including instructions executable by a processor to create an application comprising:
- a. a software module configured to allow a publisher to create an advertising campaign, the publisher offering a social networking, retail e-commerce, or media distribution, sharing, or discovery platform, the publisher'"'"'s platform having a plurality of registered users, each user having a user profile in the platform, each user profile comprising user payment card, demographic, and social information, the advertising campaign for deployment on the publisher'"'"'s platform, the advertising campaign comprising;
i. identification of one or more activated payment cardholders, the payment cardholders registered users on the publisher'"'"'s platform,ii. identification of one or more merchants, andiii. identification of one or more advertisements;
b. a software module configured to capture payment card transaction data associated with the payment cardholders, the payment card transaction data captured from an interchange network; and
c. a software module configured to provide advertising targeting data for the campaign, the advertising targeting data optimized based on a plurality of locations and Standard Industrial Classifications (SICs) derived from the payment card transaction data for the payment cardholders, the locations and SICs sequentially ranked by strength of association with the payment card transaction data for the payment cardholders.
1 Assignment
0 Petitions
Accused Products
Abstract
Described are computer-based systems, computer-implemented methods, and non-transitory computer-readable media for improving the targeting of advertising in a publishing platform by utilizing payment card transaction data in concert with publisher data.
27 Citations
29 Claims
-
1. Non-transitory computer-readable storage media encoded with a computer program including instructions executable by a processor to create an application comprising:
-
a. a software module configured to allow a publisher to create an advertising campaign, the publisher offering a social networking, retail e-commerce, or media distribution, sharing, or discovery platform, the publisher'"'"'s platform having a plurality of registered users, each user having a user profile in the platform, each user profile comprising user payment card, demographic, and social information, the advertising campaign for deployment on the publisher'"'"'s platform, the advertising campaign comprising; i. identification of one or more activated payment cardholders, the payment cardholders registered users on the publisher'"'"'s platform, ii. identification of one or more merchants, and iii. identification of one or more advertisements; b. a software module configured to capture payment card transaction data associated with the payment cardholders, the payment card transaction data captured from an interchange network; and c. a software module configured to provide advertising targeting data for the campaign, the advertising targeting data optimized based on a plurality of locations and Standard Industrial Classifications (SICs) derived from the payment card transaction data for the payment cardholders, the locations and SICs sequentially ranked by strength of association with the payment card transaction data for the payment cardholders. - View Dependent Claims (2, 3, 4, 5, 6, 7, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
8. (canceled)
-
9. (canceled)
-
19. A computer-implemented system comprising:
-
a. a digital processing device comprising an operating system configured to perform executable instructions and a memory device; b. a computer program including instructions executable by the digital processing device to create an application comprising; i. a software module configured to allow a publisher to create an advertising campaign, the publisher offering a social networking, retail e-commerce, or media distribution, sharing, or discovery platform, the publisher'"'"'s platform having a plurality of registered users, each user having a user profile in the platform, each user profile comprising user payment card, demographic, and social information, the advertising campaign for deployment on the publisher'"'"'s platform, the advertising campaign comprising;
identification of one or more activated payment cardholders, the payment cardholders registered users on the publisher'"'"'s platform, identification of one or more merchants, and identification of one or more advertisements;ii. a software module configured to capture payment card transaction data associated with the payment cardholders, the payment card transaction data captured from an interchange network; and iii. a software module configured to provide advertising targeting data for the campaign, the advertising targeting data optimized based on a plurality of locations and Standard Industrial Classifications (SICs) derived from the payment card transaction data for the payment cardholders, the locations and SICs sequentially ranked by strength of association with the payment card transaction data for the payment cardholders. - View Dependent Claims (20, 21, 22, 23)
-
-
24. A computer-implemented method comprising:
-
a. receiving, by a computer, configuration information from a publisher, the configuration information for an advertising campaign, the publisher offering a social networking, retail e-commerce, or media distribution, sharing, or discovery platform, the publisher'"'"'s platform having a plurality of registered users, each user having a user profile in the platform, each user profile comprising user payment card, demographic, and social information, the advertising campaign for deployment on the publisher'"'"'s platform, the configuration information comprising; i. identification of one or more activated payment cardholders, the payment cardholders registered users on the publisher'"'"'s platform, ii. identification of one or more merchants, and iii. identification of one or more advertisements; b. capturing, by the computer, payment card transaction data associated with an activated payment cardholder, the payment card transaction data captured from an interchange network; and c. providing, by the computer, advertising targeting data for the campaign, the advertising targeting data optimized based on a plurality of locations and Standard Industrial Classifications (SICs) derived from the payment card transaction data for the activated payment cardholder, the locations and SICs sequentially ranked by strength of association with the payment card transaction data for the payment cardholders. - View Dependent Claims (25, 26, 27, 28, 29)
-
Specification