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SYSTEM AND METHOD FOR DYNAMIC CROSS-PLATFORM ALLOCATION OF THIRD-PARTY CONTENT

  • US 20150066652A1
  • Filed: 02/22/2013
  • Published: 03/05/2015
  • Est. Priority Date: 02/22/2013
  • Status: Abandoned Application
First Claim
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1. A method for allocating a third-party content impression between a first format and a second format, comprising:

  • creating, by one or more processors, a normalizer configured to convert a number of third-party content impressions on the first format to a number of third-party content impressions on the second format;

    receiving a user preference;

    determining, by the one or more processors, an optimal amount of third-party contents to be viewed by the user within a time period; and

    creating, by the one or more processors, a probability of serving the third-party content impression on the first format as a function of the user optimal third-party content amount and the user preference, creating the probability comprising determining the probability based on a likelihood an amount of the third party contents presented on the first format will reach the optimal amount in view of the user preference and a remaining time within the time period.

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