TIME-TRIGGERED ADVERTISEMENT REPLACEMENT
First Claim
1. A system to place online advertisements, the system comprising:
- a display output to render a primary advertisement on at least a portion of a first web page;
a timer to measure a first predetermined period of time that the first web page is displayed; and
an advertisement controller, coupled to the display output and the timer, to switch the primary advertisement to display a secondary advertisement on the portion of the first web page;
wherein the advertisement controller is responsive to a request to recall the primary advertisement after the switching has occurred and to switch the secondary advertisement with the primary advertisement.
8 Assignments
0 Petitions
Accused Products
Abstract
A system to place online advertisements on a first page includes a display output to render a primary advertisement on at least a portion of a first web page and a timer to measure a first predetermined period of time that the first web page is displayed. The system includes an advertisement controller, coupled to the display output and the timer, to switch the primary advertisement to display a secondary advertisement on the portion of the first web page. The advertisement controller is further responsive to a request to recall the primary advertisement after the switching has occurred and to switch the secondary advertisement with the primary advertisement.
53 Citations
20 Claims
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1. A system to place online advertisements, the system comprising:
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a display output to render a primary advertisement on at least a portion of a first web page; a timer to measure a first predetermined period of time that the first web page is displayed; and an advertisement controller, coupled to the display output and the timer, to switch the primary advertisement to display a secondary advertisement on the portion of the first web page; wherein the advertisement controller is responsive to a request to recall the primary advertisement after the switching has occurred and to switch the secondary advertisement with the primary advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method for placing online advertisements on a display of a computer device coupled to a communication network, the method comprising:
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displaying a primary advertisement on at least a portion of a first web page on the display; initiating a timer to measure a first predetermined period of time that the first web page is displayed; responsive to an event associated with the first web page, switching the primary advertisement to display a secondary advertisement on the portion of the first web page on the display; receiving a request to recall the primary advertisement after the switching has occurred; and switching the secondary advertisement with the primary advertisement. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computer program product stored on a non-transitory computer-readable medium that when executed by a processor, performs a method for placing online advertisements, comprising:
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displaying a primary advertisement on at least a portion of a web page; responsive to an event associated with the web page, switching the primary advertisement to display a secondary advertisement on the portion of the web page; receiving a request to recall the primary advertisement after the switching has occurred; and switching the secondary advertisement with the primary advertisement. - View Dependent Claims (18, 19, 20)
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Specification