Method and System For Determining User Advertising Ratings
First Claim
1. A method for determining a user advertising ratings, the method comprising:
- sending, for an advertiser, a set of one or more of the advertiser'"'"'s advertisements to a user'"'"'s wireless communication device;
for each of said one or more advertisements, i) obtaining location information indicating the geographic area in which the user'"'"'s wireless communication device was located, or was assumed to be located, at the time the user'"'"'s wireless communication device received the advertisement and ii) associating the obtained location information with the advertisement;
receiving an indication that the user responded to at least one of the one or more advertisements, and, in response to receiving the indication, associating at least a first of the one or more advertisements with information indicating that the user responded to the advertisement; and
determining, using a computer processor, a user advertising rating associated with the user and a geographic area based on i) a first value representing a number of advertisements that were transmitted to the user and associated with the geographic area and ii) a second value representing a number of advertisements that were transmitted to the user and associated with the geographic area and also associated with information indicating that the user responded to the advertisement.
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Accused Products
Abstract
A method for determining a user advertising rating can include sending set of one or more of the advertiser'"'"'s advertisements to the user'"'"'s wireless communication device; i) obtaining location information indicating the geographic area in which the user'"'"'s wireless communication device was located, or was assumed to be located, at the time the user'"'"'s wireless communication device received the advertisement and ii) associating the obtained location information with the advertisement; receiving an indication that the user responded to at least one of the one or more advertisements; and associating at least a first of the one or more advertisements with information indicating that the user responded to the advertisement and determining, using a computer processor, the user advertising rating associated with the user and the geographic area.
29 Citations
19 Claims
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1. A method for determining a user advertising ratings, the method comprising:
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sending, for an advertiser, a set of one or more of the advertiser'"'"'s advertisements to a user'"'"'s wireless communication device; for each of said one or more advertisements, i) obtaining location information indicating the geographic area in which the user'"'"'s wireless communication device was located, or was assumed to be located, at the time the user'"'"'s wireless communication device received the advertisement and ii) associating the obtained location information with the advertisement; receiving an indication that the user responded to at least one of the one or more advertisements, and, in response to receiving the indication, associating at least a first of the one or more advertisements with information indicating that the user responded to the advertisement; and determining, using a computer processor, a user advertising rating associated with the user and a geographic area based on i) a first value representing a number of advertisements that were transmitted to the user and associated with the geographic area and ii) a second value representing a number of advertisements that were transmitted to the user and associated with the geographic area and also associated with information indicating that the user responded to the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An advertising system for determining user advertising ratings, the advertising system comprising a data processing system for executing an effective response analysis engine (ERAE), wherein the advertising system is configured to:
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send, for an advertiser, a set of one or more of the advertiser'"'"'s advertisements to a user'"'"'s wireless communication device; for each of said one or more advertisements, associate location information with the advertisement, the location information indicating the geographic area in which the user'"'"'s wireless communication device was located, or was assumed to be located, at the time the user'"'"'s communication device received the advertisement; in response to receiving information indicating that the user responded to at least one of the one or more advertisements, associate at least one of the one or more advertisements with information indicating that the user responded to the advertisement; and determine a user advertising rating associated with the user and a geographic area based on i) a first value representing the number of advertisements that were transmitted to the user and associated with location information indicating the geographic area and ii) a second value representing the number of advertisements that were transmitted to the user and associated with the geographic area and also associated with information indicating that the user responded to the advertisement. - View Dependent Claims (16, 17, 18)
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19. A computer program product comprising a non-transitory computer readable medium storing a computer program, which, when executed by an advertising system, causes the advertising system to:
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send, for an advertiser, a set of one or more of the advertiser'"'"'s advertisements to a user'"'"'s wireless communication device; for each of said one or more advertisements, associate location information with the advertisement, the location information indicating the geographic area in which the user'"'"'s wireless communication device was located, or was assumed to be located, at the time the user'"'"'s communication device received the advertisement; associate at least one of the one or more advertisements with information indicating that the user responded to the advertisement in response to receiving information indicating that the user responded to at least one of the one or more advertisements; and determine a user advertising rating associated with the user and a geographic area based on i) a first value representing the number of advertisements that were transmitted to the user and associated with location information indicating the geographic area and ii) a second value representing the number of advertisements that were transmitted to the user and associated with the geographic area and also associated with information indicating that the user responded to the advertisement.
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Specification