Media Enhanced Shopping Systems with Data Mining Functionalities

• US 20150073899A1
• Filed: 11/18/2014
• Published: 03/12/2015
• Est. Priority Date: 03/26/2007
• Status: Active Grant

• Current Assignee: Media Cart Holdings, Inc.
• Original Assignee: Media Cart Holdings, Inc.
• Inventors: Carpenter, Steve, Brice, David
• Granted Patent: US 10,949,910 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: B62B 3/1408 Display devices mounted on it, e.g. advertisement displays
• CPC Class Codes: B62B 3/142 mounted on the basket
• CPC Class Codes: B62B 3/1424 Electronic display devices
• CPC Class Codes: B62B 5/0096 Identification of the cart or merchandise, e.g. by barcodes or radio frequency identification [RFID]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04W 84/02 Hierarchically pre-organised networks, e.g. paging networks, cellular networks, WLAN [Wireless Local Area Network] or WLL [Wireless Local Loop]

Abstract

A media enhanced shopping cart system comprises a shopping cart, a locationing component, and a display component for displaying at least one advertisement for a product based on the location of the shopping cart within the store, wherein the locationing component is further operable to determine a location of the product within the store relative to the shopping cart, and wherein the display component is further operable to display an indication of the location of the advertised product relative to the location of the shopping cart.

Claims

1. A media enhanced shopping cart system, comprising:

a shopping cart;

a computing device, wherein the computing device is capable of recording data about a consumer'"'"'s interactions with the shopping cart; and

a display component operably coupled to the computing device and having a screen comprising a viewable area.

2. The media enhanced shopping cart system of claim 1, further comprising an inventory component, wherein the inventory component is capable of identifying items for purchase.

3. The media enhanced shopping cart system of claim 2, further comprising a correlation component, wherein the correlation component is capable of correlating inventory component data with the data about a consumer'"'"'s interactions with the shopping cart.

4. The media enhanced shopping cart system of claim 3 wherein correlating inventory component data with the data about a consumer'"'"'s interactions with the shopping cart comprises capturing real-time purchasing behavior of a consumer and providing back end data mining and analytical reporting to advertisers, consumer goods manufacturers, retailers, or a combination thereof.

5. The media enhanced shopping cart system of claim 4, further comprising a shopping list component, wherein the shopping list component is capable of listing one or more products of a consumer shopping list for purchase by a consumer.

6. The media enhanced shopping cart system of claim 4, further comprising an advertising component, wherein the advertising component is capable of displaying one or more advertisements in the display component, wherein the correlation component is operable to correlate data from the advertising component with the inventory component to determine what advertisement is displayed.

7. The media enhanced shopping cart system of claim 5, further comprising an advertising component for displaying one or more advertisements in the display component, wherein the correlation component is operable to correlate data from the advertising component with the inventory component data, shopping list component data, or both to determine what advertisement is displayed.

8. The media enhanced shopping cart system of claim 4 wherein the provision of data mining and analytical reporting comprises providing data concerning an identity of the shopping cart, where in a store the shopping cart has been, length of time the shopping cart spends in specific areas or aisles of the store, products present in the shopping cart for purchase, or a combination thereof.

9. The media enhanced shopping cart system of claim 4 wherein the provision of data mining and analytical reporting comprises providing data concerning consumer statistical data, consumer demographic data, advertisements displayed, length of time the consumer spends with each advertisement displayed, or a combination thereof.

10. The media enhanced shopping cart system of claim 6 wherein the advertisements displayed data comprise consumer campaign name;

consumer campaign reference number;

advertisements;

promotions;

description of advertisement;

description of promotion;

advertisement reference number;

promotion reference number;

advertisement start time;

promotion start/stop time;

advertisement trigger variables;

promotion trigger variables such as location, time, loyalty, and non-loyalty factors;

or a combination thereof.

11. The media enhanced shopping cart system of claim 7 wherein the advertisements displayed data comprise consumer campaign name;

consumer campaign reference number;

advertisements;

promotions;

description of advertisement;

description of promotion;

advertisement reference number;

promotion reference number;

advertisement start time;

promotion start/stop time;

advertisement trigger variables;

promotion trigger variables such as location, time, loyalty, and non-loyalty factors;

or a combination thereof.

12. The media enhanced shopping cart system of claim 4 wherein the provision of data mining and analytical reporting comprises providing data concerning store traffic patterns wherein traffic pattern data comprises time, day, period, and duration;

and cart usage patterns such as number of carts used, typical user, and functions accessed;

or a combination thereof.

13. The media enhanced shopping cart system of claim 12 wherein the functions accessed comprise product locator, price check, shopping list, basket view total, UPC check, and number of basket items, or a combination thereof.

14. The media enhanced shopping cart system of claim 4 wherein the provision of data mining and analytical reporting is used to facilitate the provision of a variety of reports such as shopper segmentation data, consumer campaign studies, or a combination thereof.

15. The media enhanced shopping cart system of claim 14 wherein the shopper segmentation data reports comprise trip size, trip duration, day of week, time of day, or a combination thereof.

16. The media enhanced shopping cart system of claim 14 wherein the consumer campaign studies data reports comprise information concerning products purchased, cross-purchase studies, recipe ideas, basket analysis, cart tracking of shopper, perimeter areas visited, aisles shopped, location data inquiries by shopper, nutrition information inquiries by shopper, product pricing inquires made by shopper, replacement of product entries, out of store coupons used, in store coupons used, or a combination thereof.

17. The media enhanced shopping cart system of claim 4 wherein the data mining and analytical reporting is used to determine an effectiveness of advertising presented via the shopping cart to the consumer at a point of purchase.

18. A media enhanced shopping cart system, comprising:

a shopping cart;

a computing device, wherein the computing device is capable of recording data about a consumer'"'"'s interactions with the shopping cart;

a display component operably coupled to the computing device and having a screen comprising a viewable area;

an inventory component, wherein the inventory component is capable of identifying items for purchase;

an identification component, wherein the identification component is capable of associating a unique identity of the shopping cart;

a locationing component, wherein the locationing component is capable of determining a location of the shopping cart;

a database comprising data related to advertisements;

a correlation component operably coupled to the inventory component, the locationing component, the database and the display, for;

(i) correlating inventory identified by the inventory component with the unique identity of the shopping cart as the inventory is updated over a course of a shopping trip, and

(ii) selecting a plurality of advertisements from the database based on a correlation between the inventory and the unique identity of the shopping cart;

the computing device further configured to select at least one advertisement from the selected plurality of advertisements based on the location of the cart; and

the display further configured to display the selected at least one advertisement.

19. The media enhanced shopping cart system of claim 18, further comprising a retailer system comprising a point of sale system, a consumer loyalty system, or a security system.

20. The media enhanced shopping cart system of claim 18, further comprising a communication component for conveying a correlation between the inventory and the unique identity of the shopping cart.

21. The media enhanced shopping cart system of claim 20, wherein the inventory comprises at least one of items scanned by the inventory component and items verified as present in the shopping cart.

22. The media enhanced shopping cart system of claim 21, further comprising a retailer system for receiving the correlation between the items verified as present in the shopping cart and for processing payment thereof.

23. The media enhanced shopping cart system of claim 22, wherein the processing of payment does not require the items verified as present in the shopping cart to be individually identified as present in the shopping cart at a time of purchase.

24. A media enhanced shopping cart system, comprising:

a shopping cart;

a computing device, wherein the computing device is capable of recording data about a consumer'"'"'s interactions with the shopping cart;

a display component operably coupled to the computing device and having a screen comprising a viewable area;

a shopping list component, wherein the shopping list component is capable of listing one or more products of a consumer shopping list for purchase by a consumer;

a locationing component, wherein the locationing component is capable of determining a location of the shopping cart;

an advertising component, wherein the advertising component is capable of displaying one or more advertisements in the display component;

an inventory component, wherein the inventory component is capable of identifying items for purchase; and

a correlation component, wherein the correlation component is capable of correlating inventory component data with the data about a consumer'"'"'s interactions with the shopping cart and wherein correlating inventory component data with the data about a consumer'"'"'s interactions with the shopping cart comprises capturing real-time purchasing behavior of a consumer and providing back end data mining and analytical reporting to advertisers, consumer goods manufacturers, retailers, or a combination thereof.