METHOD AND SYSTEM FOR OPTIMIZING LOCATION-BASED TARGETED ADS SERVED ON A MOBLE DEVICE

• US 20150073906A1
• Filed: 09/10/2013
• Published: 03/12/2015
• Est. Priority Date: 09/10/2013
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: CHAUHAN, Rohit, Hu, Po
• Application Number:
  US14/022,741
• Publication Number:
  US 20150073906A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Abstract

A method for distributing an optimized offer to a mobile communication device includes: storing a plurality of offer data entries, each offer data entry including offer data and an offer location; storing a consumer profile, the consumer profile including historical geographic location data of a mobile communication device associated with the related consumer; receiving a geographic location of the associated mobile communication device; identifying at least one inferred future geographic location for the associated mobile communication device based on the received geographic location and the historical geographic location data; identifying at least one offer data entry where the included offer location corresponds to one of the identified at least one inferred future geographic location; and transmitting the offer data included in the identified at least one offer data entry to the associated mobile communication device.

Claims

1. A method for distributing an optimized offer to a mobile communication device, comprising:

storing, in an offer database, a plurality of offer data entries, wherein each offer data entry includes data related to an offer for the purchase of goods or services including at least offer data and an offer location;

storing, in a consumer database, a consumer profile, wherein the consumer profile includes data related to a consumer including at least historical geographic location data of a mobile communication device associated with the related consumer;

receiving, by a receiving device, a geographic location of the associated mobile communication device;

identifying, by a processing device, at least one inferred future geographic location for the associated mobile communication device based on the received geographic location and the historical geographic location data of the associated mobile communication device;

identifying, in the offer database, at least one offer data entry where the included offer location corresponds to one of the identified at least one inferred future geographic location; and

transmitting, by a transmitting device, the offer data included in the identified at least one offer data entry to the associated mobile communication device.

2. The method of claim 1, wherein each offer data entry further includes an offer strength, and the method further comprises:

identifying, by the processing device, a specific offer data entry of the at least one offer data entry based on the included offer strength, wherein

transmitting the offer data to the associated mobile communication device includes transmitting the offer data included in the identified specific offer data entry.

3. The method of claim 2, wherein the offer strength is based on at least one of:

discount amount, merchant category, offer availability, and product or service data.

4. The method of claim 1, wherein

the consumer profile further includes merchant preferences,

each offer data entry further includes a merchant category, and

identifying the at least one offer data entry further includes identifying at least one offer data entry where the included merchant category corresponds to the merchant preferences.

5. The method of claim 1, wherein the consumer profile further includes a plurality of propensities to redeem, each propensity to redeem being associated with one or more offer categories, and wherein the method further comprises:

identifying, by the processing device, a specific offer data entry of the at least one offer data entry based on the included offer data and the plurality of propensities to redeem, wherein

transmitting the offer data to the associated mobile communication device includes transmitting the offer data included in the identified specific offer data entry.

6. The method of claim 1, wherein

each offer data entry further includes a corresponding consumer action,

the received geographic location further includes an associated consumer action,

and the method further comprises:

storing, in an action database, a plurality of action sequence data entries, wherein each action sequence data entry includes at least a current consumer action and an inferred following consumer action;

identifying, by the processing device, a specific action sequence data entry where the included current consumer action corresponds to the received associated consumer action; and

identifying, by the processing device, a specific offer data entry of the at least one offer data entry where the included corresponding consumer action corresponds to the inferred following consumer action included in the identified specific action sequence data entry, wherein

transmitting the offer data to the associated mobile communication device includes transmitting the offer data included in the identified specific offer data entry.

7. The method of claim 6, wherein the consumer action includes at least one of:

transportation by train, transportation by air, transportation by boat, renting a car, purchasing gas, dining out, purchasing a hotel room, checking into a hotel, renting a taxi, and visiting an attraction.

8. The method of claim 1, wherein the offer data includes at least one of:

offer amount, offer category, merchant name, merchant category, manufacturer name, manufacturer category, product name, product identifier, product data, offer identifier, offer type, start date, end date, offer quantity, and offer terms and conditions.

9. The method of claim 1, wherein the geographic location is represented by latitude and longitude.

10. The method of claim 1, wherein the at least one inferred future geographic location includes a plurality of inferred future geographic locations corresponding to an identified inferred future path of travel.

11. The method of claim 1, wherein each offer data entry further includes an offer distance, and identifying at least one offer data entry includes identifying at least one offer data entry where the included offer location is within the included offer distance of the identified at least one inferred future geographic location.

12. The method of claim 1, wherein the consumer profile further includes a preferred method of distribution, and transmitting the offer data further includes transmitting the offer data to the associated mobile communication device via the preferred method of distribution.

13. The method of claim 12, wherein the preferred method of distribution is at least one of:

short message service (SMS) message, multimedia message service (MMS) message, e-mail, near field communication, and an application program executed by the associated mobile communication device.

14. A system for distributing an optimized offer to a mobile communication device, comprising:

an offer database configured to store a plurality of offer data entries, wherein each offer data entry includes data related to an offer for the purchase of goods or services including at least offer data and an offer location;

a consumer database configured to store a consumer profile, wherein the consumer profile includes data related to a consumer including at least historical geographic location data of a mobile communication device associated with the related consumer;

a receiving device configured to receive a geographic location of the associated mobile communication device;

a processing device configured to

identify at least one inferred future geographic location for the associated mobile communication device based on the received geographic location and the historical geographic location data of the associated mobile communication device, and

identify, in the offer database, at least one offer data entry where the included offer location corresponds to one of the identified at least one inferred future geographic location; and

a transmitting device configured to transmit the offer data included in the identified at least one offer data entry to the associated mobile communication device.

15. The system of claim 14, wherein

each offer data entry further includes an offer strength,

the processing device is further configured to identify a specific offer data entry of the at least one offer data entry based on the included offer strength, and

transmitting the offer data to the associated mobile communication device includes transmitting the offer data included in the identified specific offer data entry.

16. The system of claim 15, wherein the offer strength is based on at least one of:

discount amount, merchant category, offer availability, and product or service data.

17. The system of claim 14, wherein

the consumer profile further includes merchant preferences,

each offer data entry further includes a merchant category, and

identifying the at least one offer data entry further includes identifying at least one offer data entry where the included merchant category corresponds to the merchant preferences.

18. The system of claim 14, wherein

the consumer profile further includes a plurality of propensities to redeem, each propensity to redeem being associated with one or more offer categories,

the processing device is further configured to identify a specific offer data entry of the at least one offer data entry based on the included offer data and the plurality of propensities to redeem, and

transmitting the offer data to the associated mobile communication device includes transmitting the offer data included in the identified specific offer data entry.

19. The system of claim 14, further comprising:

an action database configured to store a plurality of action sequence data entries, wherein each action sequence data entry includes at least a current consumer action and an inferred following consumer action, wherein

each offer data entry further includes a corresponding consumer action,

the received geographic location further includes an associated consumer action,

the processing device is further configured to

identify a specific action sequence data entry where the included current consumer action corresponds to the received associated consumer action, and

identify a specific offer data entry of the at least one offer data entry where the included corresponding consumer action corresponds to the inferred following consumer action included in the identified specific action sequence data entry, and

transmitting the offer data to the associated mobile communication device includes transmitting the offer data included in the identified specific offer data entry.

20. The system of claim 19, wherein the consumer action includes at least one of:

transportation by train, transportation by air, transportation by boat, renting a car, purchasing gas, dining out, purchasing a hotel room, checking into a hotel, renting a taxi, and visiting an attraction.

21. The system of claim 14, wherein the offer data includes at least one of:

offer amount, offer category, merchant name, merchant category, manufacturer name, manufacturer category, product name, product identifier, product data, offer identifier, offer type, start date, end date, offer quantity, and offer terms and conditions.

22. The system of claim 14, wherein the geographic location is represented by latitude and longitude.

23. The system of claim 14, wherein the at least one inferred future geographic location includes a plurality of inferred future geographic locations corresponding to an identified inferred future path of travel.

24. The system of claim 14, wherein each offer data entry further includes an offer distance, and identifying at least one offer data entry includes identifying at least one offer data entry where the included offer location is within the included offer distance of the identified at least one inferred future geographic location.

25. The system of claim 14, wherein the consumer profile further includes a preferred method of distribution, and transmitting the offer data further includes transmitting the offer data to the associated mobile communication device via the preferred method of distribution.

26. The system of claim 25, wherein the preferred method of distribution is at least one of:

short message service (SMS) message, multimedia message service (MMS) message, e-mail, near field communication, and an application program executed by the associated mobile communication device.