Systems and Methods for Automatic Creation, Optimization, Targeting, and Delivery of Real-Time Advertising
First Claim
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1. A system for the automatic creation and targeting of real-time advertising content comprising:
- a) at least one server comprising a processor and one or more computer-readable mediums, wherein the one or more computer-readable mediums store information selected from the group consisting of data, instructions executable by the processor, and combinations thereof;
b) a transparent caching system that stores advertising content and to deliver advertising content created by the system to one or more devices on a network;
c) a real-time bidding subsystem that processes one or more bid requests from a third-party network;
d) an asset aggregation and creative generation subsystem that converts the one or more bid requests into advertising content responsive to each of the one or more bid requests;
e) an advertising serving subsystem that retrieves advertising content from one or more databases, wherein the advertising serving subsystem comprises an advertising rendering subsystem that generates advertising content in response to one or more bid requests and delivers the advertising content to a mobile device;
f) a geospatial subsystem that calculates a first location of the one or more devices accessing a mobile website or application; and
g) instructions for matching the location of one or more users to a second location of one or more advertising campaigns.
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Abstract
Disclosed herein are systems and methods for real-time creation of advertising based, in part, on a user'"'"'s viewing of content. The disclosed systems and methods further relate to the optimization and targeting of advertising to consumers. Furthermore, the systems and methods relate to businesses automatically bidding for generated advertising content.
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Citations
117 Claims
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1. A system for the automatic creation and targeting of real-time advertising content comprising:
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a) at least one server comprising a processor and one or more computer-readable mediums, wherein the one or more computer-readable mediums store information selected from the group consisting of data, instructions executable by the processor, and combinations thereof; b) a transparent caching system that stores advertising content and to deliver advertising content created by the system to one or more devices on a network; c) a real-time bidding subsystem that processes one or more bid requests from a third-party network; d) an asset aggregation and creative generation subsystem that converts the one or more bid requests into advertising content responsive to each of the one or more bid requests; e) an advertising serving subsystem that retrieves advertising content from one or more databases, wherein the advertising serving subsystem comprises an advertising rendering subsystem that generates advertising content in response to one or more bid requests and delivers the advertising content to a mobile device; f) a geospatial subsystem that calculates a first location of the one or more devices accessing a mobile website or application; and g) instructions for matching the location of one or more users to a second location of one or more advertising campaigns. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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29. The system of claim 29, wherein the expected value is a prediction of whether there will be higher user engagement rates for advertising content depending on the proximity of an advertiser location to a consumer.
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55. A method for the automatic creation and targeting of real-time advertising, the method comprising:
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a) providing at least one server comprising a processor and a computer-readable medium, wherein the computer-readable medium stores information selected from the group consisting of data, instructions executable by the processor, and combinations thereof; b) the processor executes the instructions stored in the computer-readable medium to perform the steps of; i) receiving a bid request from a third-party network; ii) calculating a location for one or more devices on the network; iii) matching the bid request to an advertiser profile stored in a database, wherein the advertiser profile comprises a target location for the advertiser; iii) tracking a bid price for a content by accessing a database on the at least one server, the database indexing information relating to the bid price; iv) calculating the bid price to be presented to an auction; iv) downloading a mark-up content from a database indexing the content; and v) rendering the content to an advertiser network or a site publisher. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117)
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79. The method of claim 79, further comprising storing the aggregated creative content in one or more databases.
Specification