SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS BASED ON NAVIGATION-RELATED PREFERENCES

• US 20150073910A1
• Filed: 11/17/2014
• Published: 03/12/2015
• Est. Priority Date: 12/11/2007
• Status: Abandoned Application

• Current Assignee: VoiceBox Technologies Corporation (Microsoft Corporation)
• Original Assignee: VoiceBox Technologies Corporation (Microsoft Corporation)
• Inventors: KENNEWICK, Michael R., BALDWIN, Larry, DI CRISTO, Philippe, CHEUNG, Catherine, SALOMON, Ari, TJALVE, Michael, GUTTIGOLI, Sheetal, ARMSTRONG, Lynn, ZIMMERMAN, Bernie, MENAKER, Sam
• Application Number:
  US14/543,350
• Publication Number:
  US 20150073910A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G01C 21/3608 using speech input, e.g. using speech recognition
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G10L 15/00 Speech recognition G10L17/00 takes precedence
• CPC Class Codes: G10L 15/04 Segmentation; Word boundary detection
• CPC Class Codes: G10L 15/08 Speech classification or search
• CPC Class Codes: G10L 15/19 Grammatical context, e.g. disambiguation of the recognition hypotheses based on word sequence rules
• CPC Class Codes: G10L 15/193 Formal grammars, e.g. finite state automata, context free grammars or word networks
• CPC Class Codes: G10L 15/22 Procedures used during a speech recognition process, e.g. man-machine dialogue

Abstract

Advertisements may be provided based on navigation-related preferences. In certain implementations, a current location associated with a user may be obtained. One or more navigation-related preferences associated with the user may be obtained. An advertisement may be determined based on the current location and the navigation-related preferences. The advertisement may be provided for presentation to the user. In some implementations, a directional proximity of the user to a location associated with the advertisement may be determined. The advertisement may be determined (or selected for the user) based on the directional proximity and the navigation-related preferences.

Claims

1. A method for providing advertisements based on user location and navigation-related preferences, the method being implemented on a computer system having one or more physical processors executing computer program instructions which, when executed, perform the method, the method comprising:

obtaining, by the computer system, a current location associated with a user;

obtaining, by the computer system, one or more navigation-related preferences associated with the user;

determining, by the computer system, an advertisement based on the current location and the one or more navigation-related preferences; and

providing, by the computer system, the advertisement for presentation to the user.

2. The method of claim 1, wherein the one or more navigation-related preferences comprise at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes, and

wherein determining the advertisement comprises determining the advertisement based on the current location and at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes.

3. The method of claim 1, further comprising:

determining, by the computer system, a targeted audience associated with the advertisement; and

determining, by the computer system, whether the targeted audience corresponds to the one or more navigation-related preferences,

wherein determining the advertisement comprises determining the advertisement based on the current location and a determination that the target audience corresponds to the one or more navigation-related preferences.

4. The method of claim 1, further comprising:

determining, by the computer system, based on the current location, a directional proximity of the user to a location associated with the advertisement;

wherein determining the advertisement comprises determining the advertisement based on the directional proximity and the one or more navigation-related preferences.

5. The method of claim 4, wherein determining the directional proximity comprises determining the direction proximity based on the current location and a direction of travel of the user.

6. The method of claim 1, wherein a set of advertisements are stored at a user device associated with the user, and wherein determining the advertisement comprises selecting, from the set of advertisements, the advertisement based on the current location and the one or more navigation-related preferences.

7. The method of claim 1, further comprising:

obtaining, by the computer system, the advertisement via a network connection based on the determination of the advertisement.

8. The method of claim 1, wherein the one or more navigation-related preferences are determined based on information used to interpret natural language utterances of the user.

9. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to estimated time of arrival, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to estimated time of arrival.

10. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to an amount of intermediate stops while en route to a destination, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to an amount of intermediate stops while en route to a destination.

11. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to avoidance of traffic, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to avoidance of traffic.

12. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to avoidance of a location, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to avoidance of a location.

13. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to a temporal amount of traveling, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to a temporal amount of traveling.

14. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to a spatial amount of traveling, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to a spatial amount of traveling.

15. The method of claim 1, wherein the one or more navigation-related preferences comprise a preference related to preferred routes, and

wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to preferred routes.

16. A system of providing advertisements based on user location and navigation-related preferences, the system comprising:

one or more physical processors programmed with computer program instructions which, when executed, cause the one or more physical processors to;

obtain a current location associated with a user;

obtain one or more navigation-related preferences associated with the user;

determine an advertisement based on the current location and the one or more navigation-related preferences; and

provide the advertisement for presentation to the user.

17. The system of claim 16, wherein the one or more navigation-related preferences comprise at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes, and

wherein determining the advertisement comprises determining the advertisement based on the current location and at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes.

18. The system of claim 16, wherein the one or more physical processors are further caused to:

determine, based on the current location, a directional proximity of the user to a location associated with the advertisement;

wherein determining the advertisement comprises determining the advertisement based on the directional proximity and the one or more navigation-related preferences.

19. The system of claim 18, wherein determining the directional proximity comprises determining the direction proximity based on the current location and a direction of travel of the user.

20. The system of claim 16, wherein the one or more navigation-related preferences are determined based on information used to interpret natural language utterances of the user.