System and Method to Generate an Abstract Advertisement Campaign Management and Implement Policy Enforcement

• US 20150074204A1
• Filed: 09/11/2013
• Published: 03/12/2015
• Est. Priority Date: 09/11/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Burcham, Robert H., Delker, Jason R., Katzer, Robin D.
• Granted Patent: US 9,374,335 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 12/1895 for short real-time information, e.g. alarms, notifications, alerts, updates
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A message distribution system comprising an analytics system to receive an inquiry with qualifiers to generate an estimate of the number of mobile devices associated the with qualifiers, wherein the qualifiers comprise at least one characteristic associated with at least one of a mobile device, a mobile device user, or a mobile device owner, generating an estimate of the number of mobile devices associated with the qualifiers at a future time which may receive messages, and transmit the estimate of the number of mobile devices to a common campaign system. The system comprises a common campaign system to provide the qualifiers for selection, transmit the inquiry with the qualifiers to at least the analytics system to receive an estimate of the number of mobile devices associated with the qualifiers, and receive the estimate of the number of mobile devices associated with the qualifiers.

Claims

1. A message distribution system for distributing messages to qualified mobile devices, the system comprising:

a processor;

one or more storage devices coupled to the processor; and

an analytics system stored in at least one of the storage devices and configured to;

identify one or more mobile devices associated with one or more qualifiers, wherein the one or more qualifiers comprises at least one characteristic associated with at least one of a mobile device, a mobile device user, or a mobile device owner,

generate a list of one or more mobile devices based on the association with the one or more qualifiers, and

transmit the list of one or more mobile device to a common campaign system; and

a common campaign system stored in at least one of the storage devices and configured to;

transmit the one or more qualifiers to at least the analytics system to identify the one or more mobile devices associated with the one or more qualifiers,

receive the list of one or more mobile devices associated with one or more qualifiers,

send a message to the one or more mobile devices on the list of one or more mobile devices associated with one or more qualifiers, and

wherein the common campaign system comprises a contract policy enforcement component configured to implement one or more rules for sending messages to the one or more mobile devices on the list of one or more mobile devices associated with the one or more qualifiers.

2. The system of claim 1, wherein one or more inputs are provided to the common campaign system to identify the one or more qualifiers for association with the one or more mobile devices.

3. The system of claim 1, wherein the common campaign system comprises one or more adapters configured to transmit messages from the common campaign system to the one or more mobile devices.

4. The system of claim 3, wherein the contract policy enforcement component stores and implements one or more rules associated with at least the one or more adapters.

5. The system of claim 4, wherein the one or more rules comprises a maximum frequency of messages received, a maximum frequency of messages received from a particular marketer, a maximum frequency of messages received from a particular message campaign, a maximum number of messages received, a maximum number of messages received from a particular marketer, or a maximum number of messages received from a particular message campaign.

6. The system of claim 4, wherein the contract policy enforcement component stores and implements one or more rules associated with at least one or more mobile devices.

7. The system of claim 1, wherein the contract policy enforcement component transmits only one message at a time through an adapter until the contract policy enforcement component detects that a return message associated with the message is in one of a success queue, a wait queue, or a dead queue.

8. The system of claim 1, wherein the message is related to at least one of the qualifiers.

9. A method of identifying a set of one or more mobile devices for targeted messaging, the method comprising:

identifying, by a system, one or more mobile devices associated with one or more qualifiers, wherein the one or more qualifiers comprises at least one characteristic associated with at least one of a mobile device, a mobile device user, or a mobile device owner;

associating, by the system, the one or more mobile devices with one or more adapters, wherein the one or more adapters provide a channel for the one or more mobile devices to receive one or more messages;

identifying, by the system one or more rules associated with at least the one or more adapters; and

transmitting, by the system, one or more messages through the one or more adapters to the one or more mobile devices based on at least the one or more rules.

10. The method of claim 9, wherein the one or more rules comprises at least one of a maximum frequency of messages received, a maximum frequency of messages received from a particular marketer, a maximum frequency of messages received from a particular message campaign, a maximum number of messages received, a maximum number of messages received from a particular marketer, or a maximum number of messages received from a particular message campaign.

11. The method of claim 9, wherein transmitting one or more messages comprises transmitting only one message at a time through an adapter until detecting that a return message associated with the message is in one of a success queue, a wait queue, or a dead queue.

12. The method of claim 9, wherein transmitting one or more messages comprises transmitting only one message at a time through an adapter until a predetermined amount of time has passed where no return message associated with the message is detected in any of a success queue, a wait queue, and a dead queue.

13. The method of claim 9, wherein the one or more rules are associated with at least one or more mobile devices.

14. The method of claim 9, wherein the message is related to at least one of the qualifiers.

15. A message distribution system for generating an abstract campaign to distribute messages to qualified mobile devices, the system comprising:

a processor;

one or more storage devices coupled to the processor; and

an analytics system stored in at least one of the storage devices and configured to;

receive an inquiry with one or more qualifiers to generate an estimate of the number of mobile devices associated the with one or more qualifiers, wherein the one or more qualifiers comprises at least one characteristic associated with at least one of a mobile device, a mobile device user, or a mobile device owner,

generating an estimate of the number of mobile devices associated with the one or more qualifiers at a future time which may receive one or more messages, and

transmit the estimate of the number of mobile devices to a common campaign system; and

the common campaign system stored in at least one of the store devices and configured to;

provide the one or more qualifiers for selection,

transmit the inquiry with the one or more qualifiers to at least the analytics system to receive an estimate of the number of mobile devices associated with the one or more qualifiers, and

receive the estimate of the number of mobile devices associated with the one or more qualifiers.

16. The system of claim 15, wherein common campaign system is further configured to send a message at a future time to the one or more mobile devices from a list generated at the future time, wherein the list of mobile devices is associated with the one or more qualifiers.

17. The system of claim 15, wherein the estimate comprises at least one of an average number of mobile devices over a period of time, a maximum number of mobiles devices over a period of time, a minimum number of mobile devices over a period of time, and most frequent number of mobile device over a period of time.

18. The system of claim 15, wherein the inquiry is based on selecting one or more qualifiers provided by the common campaign system.

19. The system of claim 15, wherein the common campaign system comprises a contract policy enforcement component configured provide an estimate about how often one or more mobile devices of the estimated number of mobile devices may receive one or more messages.

20. The system of claim 15, wherein the message is related to at least one of the qualifiers.