MULTIVARIATE A/B TESTING OF MOBILE APPLICATIONS
First Claim
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1. A computer-implemented method for multivariate testing, the method comprising:
- in response to a request for one or more content items on an access device, identifying one or more data items associated with the access device;
identifying one of a set of payloads based on the one or more data items associated with the access device;
retrieving the identified payload; and
rendering the identified payload on the access device.
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Abstract
The present disclosure is directed towards systems and methods for multivariate testing, which comprises, in response to a request for one or more content items on an access device, identifying one or more data items associated with the access device and identifying one of a set of payloads based on the one or more data items associated with the access device. The identified payload is retrieved and the rendered on the access device.
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Citations
27 Claims
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1. A computer-implemented method for multivariate testing, the method comprising:
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in response to a request for one or more content items on an access device, identifying one or more data items associated with the access device; identifying one of a set of payloads based on the one or more data items associated with the access device; retrieving the identified payload; and rendering the identified payload on the access device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. Non-transitory computer readable media comprising program code stored thereon for execution by a programmable processor to perform a method for multivariate testing, the computer readable media comprising:
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in response to a request for one or more content items on an access device, program code for identifying one or more data items associated with the access device; program code for identifying one of a set of payloads based on the one or more data items associated with the access device; program code for retrieving the identified payload; and program code for rendering the identified payload on the access device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for multivariate testing, the method comprising:
a server including a processor and memory storing instructions that, in response to receiving request for one or more content items on an access device, cause the processor to; identify one or more data items associated with the access device; identify one of a set of payloads based on the one or more data items associated with the access device; retrieve the identified payload; and render the identified payload on the access device.
- 20. The system of claim 20, wherein the processor further collects one or more test results in response to an interaction with the access device.
Specification