COMMERCIALS ON MOBILE DEVICES

• US 20150074715A1
• Filed: 02/28/2014
• Published: 03/12/2015
• Est. Priority Date: 09/12/2013
• Status: Abandoned Application

• Current Assignee: Penthera Partners, Inc
• Original Assignee: Penthera Partners, Inc
• Inventors: Berger, Adam L., Pressnell, Joshua, Jackson, Richard David
• Application Number:
  US14/193,830
• Publication Number:
  US 20150074715A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4135 external recorder interface circuits between an apparatus for recording television signals and a television receiver H04N5/775
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/432 Content retrieval operation from a local storage medium, e.g. hard-disk details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/472 End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Among other things, a video item is downloaded to a mobile device from a digital video recorder. The video item includes a video program and commercials that have been previously embedded within the video item. Before, during, or after the download of the video item, information is reported from the mobile device to a server about the video item, from which the server can select a set of substitute commercials. One or more of these substitute commercials are downloaded from the server. When the video item is presented on the mobile device, the mobile device replaces at least one of the original commercials that has been previously embedded within the video item by a substitute commercial that has been downloaded to the mobile device.

Claims

1-22. -22. (canceled)

23. A method comprising

at a mobile device, downloading a video item from a first server,

the downloading complying with a rule governing when downloading is permitted, the rule permitting downloading only when a WiFi connection is available,

the mobile device providing an indication to the user about the downloading of the video item,

before, during, or after downloading the video item, the mobile device reporting information to a second server from which the second server can select one or more commercials,

at the mobile device, downloading at least one of the selected commercials,

the mobile device providing no indication to the user about the downloading of the commercials,

presenting the video item from a storage of the mobile device at a time when the mobile device is offline,

when the video item is presented on the mobile device, the mobile device presenting at least one of the downloaded commercials,

the mobile device storing information about when the commercial was presented,

the stored information comprising information about at least one of the presented video item, the presented commercials, or the mobile device.

25. The method of claim 23 comprising storing, in the storage of the mobile device, the information about when the commercial was presented,

26. The method of claim 23 comprising preventing the presentation of the video item if the number of downloaded commercials stored in the storage of the device is insufficient.

27. The method of claim 23 in which the commercial is associated with a date, and the mobile device will not present the video item at a time related to the date.

28. The method of claim 27 in which the date comprises an expiry date, and the mobile device will not present the video item at any time after the expiry date.

29. The method of claim 28 in which at least one of the commercials downloaded to the mobile device does not have an expiry date, and the mobile device inserts the commercial that does not have the expiry date instead of a commercial that has an expiry date.

30. The method of claim 28 in which, based on the expiry date of the commercial, the mobile device downloads another commercial having a later expiry date.

31. The method of claim 23 in which the commercial is associated with a date, and the mobile device marks the commercial as expired based on the date.

32. The method of claim 23 in which the mobile device marks the commercial as expired a predetermined amount of time after the commercial has been downloaded.

33. The method of claim 23 in which the commercial is associated with a number of impressions, and the mobile device determines whether to insert the commercial based on an actual number of presentations of the commercial and the associated number of impressions.

34. The method of claim 23 comprising

the mobile device downloading another commercial depending on a condition-associated with a downloaded commercial.

35. The method of claim 34 in which the condition comprises a number of impressions allowable for each downloaded commercial.

36. The method of claim 34 in which the condition comprises a time period.

37. The method of claim 36 in which the time period comprises a use by date.

38. The method of claim 36 in which the time period comprises a passage of time after an initial time.

39. The method of claim 38 in which the initial time comprises a time when the commercial was downloaded.

40. The method of claim 34 in which the condition comprises a geographic location of the mobile device.

24. (canceled)

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49. (canceled)