Method And Apparatus For Advertising In A Social, Distributed Content Viewing System

• US 20150074716A1
• Filed: 04/30/2012
• Published: 03/12/2015
• Est. Priority Date: 04/30/2012
• Status: Abandoned Application

• Current Assignee: Thomson Licensing (Vantiva SA)
• Original Assignee: Thomson Licensing (Vantiva SA)
• Inventors: Redmann, William Gibbens, Huber, Mark J, Walker, Mark Leroy
• Application Number:
  US14/389,916
• Publication Number:
  US 20150074716A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Selection of an advertisement by a user for playout to at least one member of an audience of distributed members commences by establishing a content recommendation from the one audience member based on the one audience member'"'"'s interaction with the at least one piece of content. The content recommended by the one audience member is transmitted to the at least one other member for playout to that other member

Claims

1. A method for selecting content by one member of an audience for playout to at least one other member of that audience, comprising the steps of:

establishing a content recommendation from the one audience member based on the one audience member'"'"'s interaction with the at least one piece of content; and

transmitting the content recommended by the one audience member to the at least one other member.

2. The method according to claim 1 wherein the at least one piece of content is an advertisement.

3. The method according to claim 1 wherein the content recommendation is established based on a receipt of a user-entered content recommendation.

4. The method according to claim 3 further including the step of acknowledging receipt of user-entered content recommendation.

5. The method according to claim 4 wherein the step of acknowledging receipt of user-entered content recommendation comprises the step of displaying an acknowledgement indication to the user.

6. The method according to claim 1 wherein the content recommendation is established based on a user'"'"'s viewing at least a prescribed portion of the content a second time.

7. The method according to claim 1 wherein the step of establishing a content recommendation from a user includes the steps of:

determining whether a content provider providing the recommended content authorizes transmission of the recommended content to the at least one distributed audience member for playout, and if not

preventing transmission of the recommended content to the at least one member.

8. The method according to claim 7 further including the step of alerting the user of prevention of the transmission of the recommended content to the at least one member.

9. The method according to claim 1 further including the step of receiving from a user an identification of audience members destined to receive the recommended content and wherein the transmitting step includes the step of transmitting the content to the audiences members identified by the user member for playout along with an attribution of the user.

10. The method according to claim 1 wherein the attribution of the user comprises the user'"'"'s name.

11. The method according to claim 1 wherein the attribution comprises the user'"'"'s image.

12. A method for selecting content by a user for playout to members of distributed audience during a social television session, comprising the steps of:

establishing the social television session by inviting selected recipients to join the join the social television session in accordance with a user-received identification of the selected recipients;

establishing a content recommendation from a user recommending at least one piece of content user based on the user'"'"'s interaction with said content;

playing out the content identified by the content recommendation to the selected recipients who have joined the social television session.

13. The method according to claim 12 further including the steps of:

determining whether to attribute the content recommendation to the user; and

transmitting the attribution of the user upon a determination to attribute the content recommendation to the user.

14. The method according to claim 12 wherein the at least one piece of content is an advertisement.

15. The method according to claim 12 wherein the content recommendation is established based on a receipt of a user-entered content recommendation.

16. The method according to claim 15 further including the step of acknowledging receipt of user-entered content recommendation.

17. The method according to claim 16 wherein the step of acknowledging receipt of user-entered content recommendation comprises the step of displaying an acknowledgement indication to the user.

18. The method according to claim 12 wherein the content recommendation is established based on a user'"'"'s viewing at least a prescribed portion of the content a second time.

19. The method according to claim 12 wherein the step of establishing a content recommendation from a user includes the steps of:

determining whether a content provider providing the recommended content authorizes transmission of the recommended content to the at least one distributed audience member for playout, and if not

preventing transmission of the recommended content to the at least one member.

20. The method according to claim 19 further including the step of alerting the user of prevention of the transmission of the recommended content to the at least one member