METHOD AND SYSTEM THAT IDENTIFY MARKET SEGMENTS AND THAT FACILITATE TARGETED INFORMATION DISTRIBUTION

• US 20150081389A1
• Filed: 05/05/2014
• Published: 03/19/2015
• Est. Priority Date: 05/13/2013
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: WebTrends Incorporated (WebTrends Holding, Inc.)
• Inventors: Brayman, Vladimir, Dereszynski, Ethan
• Granted Patent: US 10,339,546 B2
• Time in Patent Office: Days
• US Class Current: 705/7.33
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

The current document is directed to automated market-segment-discovery methods and systems that may be incorporated within, or used in combination with, various types of analysis and optimization automated systems for automated discovery of market segments for subsequent use in targeted marketing and information distribution. In one implementation, a log of visitor records collected by an analysis and/or optimization system is processed to generate a segment-discovery tree. Construction of the segment-discovery tree produces a set of candidate market-segment-defining rules. Various different techniques and metrics can be applied to produce a set of market-segment-defining rules from these candidate rules. The market-segment-defining rules can then be exported to marketing systems or subsystems to facilitate targeted marketing and information distribution.

Claims

1. A segment-discovery-tree-based subsystem within a larger system that identifies market segments by analyzing a dataset that contains visitor records, the segment-discovery-tree-based subsystem comprising:

one or more processors;

one or more memories; and

computer instructions, stored in one or more of the one or more memories and executed on one or more of the one or more processors that control the segment-discovery-tree-based subsystem to;

import the dataset,

receive a specification of attributes and a target group for the dataset;

construct a spares segment-discovery tree that, upon completion, contains candidate market-segment definitions;

select market-segment definitions from the candidate market-segment definitions; and

export one or more of the candidate market-segment definitions to another subsystem or component of the larger system.