USE OF PERSONAL PREFERENCES TO CONTROL PRESENTATION OF ADVERTISEMENTS

• US 20150081442A1
• Filed: 11/26/2014
• Published: 03/19/2015
• Est. Priority Date: 09/04/2012
• Status: Abandoned Application

• Current Assignee: Atlas Owens, Inc.
• Original Assignee: Atlas Owens, Inc.
• Inventors: Nelson, Don, Roozen, Adam
• Application Number:
  US14/554,906
• Publication Number:
  US 20150081442A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A software-based system and method for management and display of advertisements based on personal preference information.

Claims

1. A method of controlling the display of advertisements comprising:

utilizing a networked computing device having a processing device and a memory device, the memory device storing information that, when executed by the processing device, causes the processing device to;

provide a graphical interface for a user to create and manage a personal profile, wherein the personal profile is enabled to receive information from the user about the user'"'"'s purchase behaviors, the user'"'"'s interest in categories of products and services and the user'"'"'s brands of interest; and

store the personal profile information in a networked database.

2. The method of claim 1, wherein the networked database is enabled to compare the personal profile information with information associated with advertisements.

3. The method of claim 2, wherein the networked database is enabled to select certain advertisements to display to the user in the graphical interface based on the personal profile information.