METHOD AND APPARATUS FOR GEOLOCATION OF A NETWORK USER

• US 20150081445A1
• Filed: 09/30/2014
• Published: 03/19/2015
• Est. Priority Date: 09/29/2003
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Taylor, Jeffrey William, Li, Tong
• Application Number:
  US14/501,649
• Publication Number:
  US 20150081445A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 21/60 Protecting data
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 61/00 Network arrangements, protocols or services for addressing or naming
• CPC Class Codes: H04L 61/45 Network directories; Name-to-address mapping
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A database correlating the geographic locations of users of a network to the network address through which the users access the network is maintained and used to infer the geographic location of other users of the network that access the website through the same IP addresses. An Internet website operator may generate such a database from home or business address information self-reported by users of the website. If a plurality of users that access a website through the same IP address have self-reported information as to their geographic location to a website operator, that information collectively provides information as to the likely geographic location and the geographic diversity of other users that access the network through that IP address. Accordingly, such information is used to infer the extent to which a given IP address is likely to correlate to any particular geographic area and the particular area. Additionally, a website operator that has information indicative of the veracity of the self-reported location information may use that information to rate the likelihood that the self-reported location information for a given user is truthful and then use that rating to provide an even more accurate rating of the likelihood that an inferred location of a user is in a given location.

Claims

1. A geographic location targeting system, comprising:

a database;

a communications interface that is coupled to a communications network;

a computing resource that is coupled to each of the communications interface and the database, wherein the computing resource is configured to;

receive, from a plurality of user devices through the communications network via the communications interface, geographic locations that are each associated with a network identifier;

store the geographic locations in the database;

store the network identifiers in the database;

determine a first subset of the network identifiers that are associated with a first geographic location; and

provide a first geographically targeting advertisement to a first user device in response to the first user device providing one of the first subset of the network identifiers.

2. The geographic location targeting system of claim 1, wherein the computing resource is configured to:

determine a second subset of the network identifiers that are associated with a second geographic location; and

provide a second geographically targeting advertisement that is different than the first geographically targeting advertisement to a second user device in response to the second user device providing one of the second subset of the network identifiers.

3. The geographic location targeting system of claim 1, wherein the computing resource is configured to:

determine the first subset of the network identifiers are associated with at least one geographic area that includes the first geographic location; and

determine an accuracy rating for each at least one geographic area.

4. The geographic location targeting system of claim 1, wherein the geographic locations received from the plurality of user devices are reported by a user of each of the plurality user devices.

5. The geographic location targeting system of claim 4, wherein the computing resource is configured to:

determine an integrity rating for each of the plurality of users; and

determine the likelihood that the geographic location reported by each user reflects an actual geographic location of that user using the integrity rating.

6. The geographic location targeting system of claim 1, wherein the computing resource is configured to:

determine that a first network identifier received with the first geographic location does not correlate with the first geographic location and, in response, not include the first network identifier in the first subset of network identifiers.

7. The geographic location targeting system of claim 6, wherein the computing resource is configured to:

receive the first network identifier from a second user device; and

not provide the first geographically targeting advertisement to a second user device in response to the first network identifier not correlating with the first geographic location.

8. A method for targeting based on a geographic location, comprising:

receiving, by a server machine from a plurality of client machines through a communications network, geographic locations that are each associated with a network identifier;

storing, by the server machine in a non-transitory memory system, the geographic locations;

storing, by the server machine in a non-transitory memory system, the network identifiers;

determining, by the server machine, a first subset of the network identifiers that are associated with a first geographic location; and

providing, by the server machine through the communications network, a first geographically targeting advertisement to a first client machine in response to the first client machine providing one of the first subset of the network identifiers.

9. The method of claim 8, further comprising:

determining, by the server machine, a second subset of the network identifiers that are associated with a second geographic location; and

providing, by the server machine through the communications network, a second geographically targeting advertisement to a second client machine in response to the second client machine providing one of the second subset of the network identifiers.

10. The method of claim 8, further comprising:

determining, by the server machine, the first subset of the network identifiers are associated with at least one geographic area that includes the first geographic location; and

determining, by the server machine, an accuracy rating for each at least one geographic area.

11. The method of claim 8, wherein the geographic locations received from the plurality of client devices are reported by a user of each of the plurality client devices.

12. The method of claim 8, wherein the geographic locations received from the client machine are reported by a user of the client machine, and the method further comprises:

determining, by the server machine, an integrity rating of each of the plurality of users; and

determining, by the server machine using the integrity rating, the likelihood that the geographic location reported by each user reflects an actual geographic location of that user.

13. The method of claim 8, further comprising:

determining, by the server machine, that a first network identifier received with the first geographic location does not correlate with the first geographic location and, in response, not include the first network identifier in the first subset of network identifiers.

14. A computer-implemented method performed by a computer system having an operatively interconnected processor, memory and communications interface, the method comprising:

receiving, from a plurality of user devices through a communications network via the communications interface, geographic locations that are each associated with a network identifier;

storing the geographic locations in the memory of the computer system;

storing the network identifiers in the memory of the computer system;

operating the processor of the computer system to determine a first subset of the network identifiers that are associated with a first geographic location; and

operating the processor of the computer system to provide a first geographically targeting advertisement to a first user device in response to the first user device providing one of the first subset of the network identifiers.

15. The computer-implemented method of claim 14, the method further comprising:

operating the processor to determine a second subset of the network identifiers that are associated with a second geographic location; and

operating the processor to provide a second geographically targeting advertisement to a second user device in response to the second user device providing one of the second subset of the network identifiers

16. The computer-implemented method of claim 14, the method further comprising:

operating the processor to determine the first subset of the network identifiers are associated with at least one geographic area that includes the first geographic location; and

operating the processor to determine an accuracy rating for each at least one geographic area.

17. The computer-implemented method of claim 14, wherein the geographic locations received from the plurality of user devices are reported by a user of each of the plurality user devices.

18. The computer-implemented method of claim 14, the method further comprising:

operating the processor to determine an integrity rating for each of the plurality of users; and

operating the processor to determine the likelihood that the geographic location reported by each user reflects an actual geographic location of that user using the integrity rating.

19. The computer-implemented method of claim 18, the method further comprising:

operating the processor to determine that a first network identifier received with the first geographic location does not correlate with the first geographic location and, in response, not including the first network identifier in the first subset of network identifiers

20. The computer-implemented method of claim 14, the method further comprising:

operating the processor to receive the first network identifier from a second user device; and

operating the processor to not provide the first geographically targeting advertisement to a second user device in response to the first network identifier not correlating with the first geographic location.