NON-INTRUSIVE ADVERTISEMENT MANAGEMENT

• US 20150081448A1
• Filed: 09/16/2013
• Published: 03/19/2015
• Est. Priority Date: 09/16/2013
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Osotio, Neal, Moulden, Angela, Carrasco, Luis
• Application Number:
  US14/027,714
• Publication Number:
  US 20150081448A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Architecture that advertisements enables advertisements related to user intent to be pre-staged on a z-axis, out of view of an application content layer in the x-y axis until triggered for partial or entire presentation in the content layer. The advertisement content architecture utilizes a modular, device-specific approach based upon the z-axis of the device(s) with which the user is interacting. Advertisement content is targeted (personalized) based on the user'"'"'s personal preferences gathered via personal data, search history, and personal cloud data. The advertisement content and metadata are combined in a visually interesting z-axis presentation across multiple user devices. Advertisement content is mapped to the consumer decision journey to produce the desired advertisement at the right time.

Claims

1. A system, comprising:

an advertisement placement component that associates and manages an advertisement module of advertising content for a device of a user, the advertising content pre-staged in an advertisement layer of the device for presentation in a content layer;

a presentation component that presents the advertising content in the content layer when navigation occurs between content pages in the content layer; and

at least one microprocessor that executes computer-executable instructions in a memory associated with the advertisement placement component and the presentation component.

2. The system of claim 1, wherein the presentation component presents advertising content when navigation occurs between content pages of an application of an in-focus device.

3. The system of claim 1, wherein the advertising content, as presented in an in-focus first device of multiple user devices, is automatically presented in a second device of the multiple user devices in response to the user interacting with the second device.

4. The system of claim 1, wherein the advertisement placement component automatically moves replacement advertisement content into the advertisement module as existing advertisement content of the advertisement module is moved into the content layer, the replacement advertisement content related to the user intent or a user interest.

5. The system of claim 1, wherein the presentation component selects one of the advertising content from the advertisement module and advances the selected advertising content in the advertisement layer for presentation in the content layer relative to user engagement of presented content.

6. The system of claim 1, wherein the advertisement placement component learns user behavior based on the user interaction and automatically adjusts the advertisement module based on the learned user behavior.

7. The system of claim 1, further comprising a trigger detection component that detects at least one of device movement, user interaction, content page navigation, or geolocation data, as triggers to communicate advertising content for presentation in the content layer.

8. A method, comprising acts of:

obtaining personalized advertising content targeted to a user;

pre-staging the personalized advertising content according to an advertising layer, the advertising layer different than a content layer; and

presenting the personalized advertising content in the content layer based on receiving an indication of user intent to engage the personalized advertising content.

9. The method of claim 8, further comprising presenting the personalized advertising content in the content layer of an in-focus device of multiple devices in a proximity area.

10. The method of claim 8, further comprising presenting the personalized advertising content when the user navigates between pages and screens.

11. The method of claim 8, further comprising detecting the user intent based on user interactions with content in the content layer.

12. The method of claim 8, further comprising automatically changing the personalized advertising content to present based on corresponding changes in user intent.

13. The method of claim 8, further comprising automatically changing the personalized advertising content to present based on corresponding changes in user context.

14. The method of claim 8, further comprising pre-staging the personalized advertising content according to predefined templates each of which is compatible with a corresponding device content layer.

15. The method of claim 8, further comprising automatically moving presentation of the personalized advertising content to a new device along a multi-device z-axis in response to presentation disablement of the personalized advertising content on a previous device.

16. A computer-readable storage medium comprising computer-executable instructions that when executed by a processor, cause the processor to perform acts of:

obtaining personalized advertising content personalized to a user based on user preferences, the personalized advertising content formatted for each of multiple devices and according to corresponding advertisement modules;

pre-staging an advertisement module of the personalized advertising content in a z-axis layer of a device of the user, the z-axis layer different than a content layer; and

presenting the personalized advertising content in the content layer based on receiving an indication of user intent to engage the personalized advertising content.

17. The computer-readable storage medium of claim 16, further comprising detecting the user intent based on user interactions with content in the content layer and presenting the personalized advertising content when the user navigates between at least one of pages or devices.

18. The computer-readable storage medium claim 16, further comprising automatically changing the personalized advertising content to present based on corresponding changes in user intent and user context.

19. The computer-readable storage medium claim 16, further comprising presenting the personalized advertising content in the content layer of an in-focus device of multiple presentation devices that are in proximity to the in-focus device.

20. The computer-readable storage medium claim 16, further comprising automatically moving presentation of the personalized advertising content to a new device along a multi-device z-axis in response to presentation disablement of the personalized advertising content on a previous device.