Retail Deployment Model
First Claim
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1. A method of determining an insurance agency location, the method comprising:
- (a) receiving at least two zip codes to be evaluated for placement of the insurance agency location;
(b) receiving at least one modeling factor to be utilized in the determination of the insurance agency location;
(c) calculating a final score for each of the at least two zip codes; and
(d) comparing the final scores for each of the at least two zip codes.
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Abstract
A method of determining and optimizing the location of a new insurance agency is disclosed to increase market penetration of underrepresented markets. The method comprises the use of a scoring algorithm to rank various geographic regions or related zip codes. The scoring algorithm may be implemented by a location modeling system based on variables selected by a user.
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Citations
20 Claims
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1. A method of determining an insurance agency location, the method comprising:
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(a) receiving at least two zip codes to be evaluated for placement of the insurance agency location; (b) receiving at least one modeling factor to be utilized in the determination of the insurance agency location; (c) calculating a final score for each of the at least two zip codes; and (d) comparing the final scores for each of the at least two zip codes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of determining an insurance agency location, the method comprising:
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(a) receiving from a user at least one geographic region to be evaluated for placement of the insurance agency location; (b) based on the received at least one geographic region received in step (a), determining related zip codes to be evaluated; (c) receiving from the user modeling factors to be utilized in the determination of the insurance agency location; (d) calculating at a processor a final score for each of the zip codes determined in step (b); and (e) comparing the final scores for each of the zip codes to determine the zip code with the highest final score. - View Dependent Claims (17)
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18. A method of determining an insurance agency location, the method comprising:
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(a) receiving a geographical region to be evaluated for placement of the insurance agency location; (b) determining zip codes associated with the received geographical region; (c) gathering data associated with the determined zip codes; (d) selecting a template having various modeling factors to be utilized in the determination of the insurance agency location; (e) calculating a final score for each of the zip codes determined in step (b); and (f) comparing the final scores for each of the zip codes. - View Dependent Claims (19, 20)
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Specification