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CROSS-RETAIL MARKETING BASED ON ANALYTICS OF MULTICHANNEL CLICKSTREAM DATA

  • US 20150088598A1
  • Filed: 09/24/2013
  • Published: 03/26/2015
  • Est. Priority Date: 09/24/2013
  • Status: Abandoned Application
First Claim
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1. A method for cross-retail marketing, the method comprising:

  • a processor of a computer system collecting clickstream data generated by a plurality of commercial activities of a user, wherein the commercial activities take place in a plurality of sales channels;

    the processor aggregating, organizing, and analyzing the collected clickstream data in order to infer a characteristic of the user or a characteristic of a product associated with an activity of the plurality of commercial activities;

    the processor responding to a further activity of the user, wherein the user performs the activity in an additional sales channel, by forwarding the inferred characteristic to a marketing tool associated with the additional sales channel, and wherein the additional sales channel is distinct from any sales channel of the plurality of sales channels.

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