×

Tracking Offers Across Multiple Channels

  • US 20150088607A1
  • Filed: 09/18/2014
  • Published: 03/26/2015
  • Est. Priority Date: 09/25/2013
  • Status: Active Grant
First Claim
Patent Images

1. An affiliate-network system configured to act as an intermediary between merchants issuing coupons or other offers and publishers promoting the offers to consumers, the affiliate-network system being configured to distribute and track usage of both on-line offers and in-store offers, the system comprising:

  • one or more processors;

    memory storing instructions that when executed by one or more of the one or more processors effectuate operations comprising;

    obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant'"'"'s website, and in-store, at a physical location of the merchant;

    sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers;

    receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option;

    after an indication that a given consumer selected an in-store redemption option, effectuating operations comprising;

    sending the given consumer in-store redemption data documenting that the given consumer is in possession of the coupon for presentation to the merchant at a physical location of the merchant, the data identifying a first publisher that presented the coupon to the given consumer to credit first publisher;

    receiving transaction data from the merchant indicating that the given consumer redeemed the coupon;

    determining compensation for the first publisher based on the transaction data; and

    after an indication that another given consumer selected an on-line redemption option, effectuating operations comprising;

    storing on-line redemption data in memory documenting that the other given consumer selected the coupon and identifying a second publisher that presented the coupon to the other given consumer to credit the publisher; and

    instructing the user device of the other given consumer to request content from the merchant'"'"'s website;

    obtaining the on-line redemption data stored in memory upon the other given consumer redeeming the coupon; and

    determining compensation for the second publisher based on the obtained on-line redemption data.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×