DETERMINING COMMERCIAL INTENT
First Claim
1. A computer-implemented method comprising:
- receiving a query including a plurality of terms or phrases;
identifying entities associated with the plurality of terms or phrases;
for each identified entity, determining one or more collections of entities wherein a determined collection of entities includes a respective identified entity as a member;
determining a commercial intent of a user that submitted the query including evaluating the determined one or more collections of entities; and
based on the determined commercial intent, deciding when to deliver additional content items along with search results that are responsive to the query.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A query is received that includes a plurality of terms or phrases. Entities associated with the plurality of terms or phrases are identified. For each identified entity, one or more collections of entities are determined. A determined collection of entities includes a respective identified entity as a member. A commercial intent of a user that submitted the query is determined, including evaluating the determined one or more collections of entities. Based on the determined commercial intent, a decision is made when to deliver additional content items along with search results that are responsive to the query.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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receiving a query including a plurality of terms or phrases; identifying entities associated with the plurality of terms or phrases; for each identified entity, determining one or more collections of entities wherein a determined collection of entities includes a respective identified entity as a member; determining a commercial intent of a user that submitted the query including evaluating the determined one or more collections of entities; and based on the determined commercial intent, deciding when to deliver additional content items along with search results that are responsive to the query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer program product embodied in a non-transitive computer-readable medium including instructions, that when executed, cause one or more processors to:
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receive a query including a plurality of terms or phrases; identify entities associated with the plurality of terms or phrases; for each identified entity, determine one or more collections of entities wherein a determined collection of entities includes a respective identified entity as a member; determine a commercial intent of a user that submitted the query including evaluating the determined one or more collections of entities; and based on the determined commercial intent, decide when to deliver additional content items along with search results that are responsive to the query. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system comprising:
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an annotator for annotating each of one or more received search queries with one or more entities; a commercial intent identifier for receiving annotation results and generating one or more scores for each entity that reflects a likelihood that a particular entity indicates a commercial intent for a user that submits the request; and a content item matcher for using the identified entity to serve content that is responsive to the received query. - View Dependent Claims (20)
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Specification