SOCIAL MEDIA PRODUCT RESERVATION

• US 20150088655A1
• Filed: 09/23/2014
• Published: 03/26/2015
• Est. Priority Date: 09/24/2013
• Status: Active Application

• Current Assignee: Nike, Inc.
• Original Assignee: Nike, Inc.
• Inventors: Taylor, Chase Louis, Shih, Andrew, Yonker, Seth, Eckert, Bailey, Baechler, Evan
• Application Number:
  US14/494,224
• Publication Number:
  US 20150088655A1
• Time in Patent Office: Days
• US Class Current: 705/14.61
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods for reserving products that have limited availability are provided. A social networking service may be used to announce the availability of reservations for limited availability products. The announcements may be at times unknown to consumers. Consumers may respond to the announcements via the social networking service and create virtual lines for the limited availability products.

Claims

1. A method comprising:

(a) broadcasting a message to a plurality of consumers during a previously announced time period and at a specific time within the time period that is unknown to the plurality of consumers wherein the message announces an availability of reservation requests for a product;

(b) receiving from at least one or more consumers in the plurality of consumers reservation requests in response to receipt of the message by the consumers;

(c) processing the reservation requests at a computer device in a predetermined order to determine whether to issue respective product reservations; and

(d) issuing a product reservation to the at least one or more consumers in response to a determination to issue the product reservation.

2. The method of claim 1, wherein the time period is announced via a social networking service.

3. The method of claim 2, wherein the message identifies information to be included in a reservation request in order to receive a product reservation.

4. The method of claim 3, wherein the message identifies a website that will process a purchase of the product.

5. The method of claim 1, further including broadcasting to the consumers at least one marketing message prior to broadcasting the message announcing the availability of reservation requests for the product.

6. The method of claim 1, wherein (c) comprises comparing at least one product attribute received in one of the reservation requests to available inventory.

7. The method of claim 1, wherein (a) comprises broadcasting the message announcing the availability of reservation requests for the product via a social networking service.

8. The method of claim 1 wherein (b) comprises respectively receiving the reservation requests as direct messages via a social networking service.

9. The method of claim 1 wherein the time period comprises a twenty-four hour time period.

10. The method of claim 1 wherein the time period comprises a two-day time period.

11. A method comprising:

(a) broadcasting a message to a plurality of electronic devices during a previously announced time period and at a specific time within the time period that is unknown to a plurality of users wherein the message announces an availability of reservation requests for a product;

(b) receiving from at least a portion of the electronic devices, electronic reservation requests in response to receipt of the message at the electronic devices;

(c) processing the electronic reservation requests at a computer device of a product reservation platform in the order received to determine whether to issue respective product reservations; and

(d) issuing a product reservation to an electronic device associated with a specific user in response to a determination to issue a product reservation to the user.

12. A product reservation system comprising:

a product reservation campaign module that initiates a broadcast of a message to a plurality of consumers during a previously announced time period and at a specific time within the time period that is unknown to the plurality of consumers wherein the message announces an availability of reservation requests for a product;

a reservation request collection module that receives reservation requests from at least some of the consumers in response to receipt of the message by the consumers;

a reservation request processing module that processes the reservation requests to determine whether to issue respective product reservations; and

wherein the reservation campaign module issues a product reservation to one of the consumers in response to a determination to issue the product reservation to the consumer.

13. The system of claim 12 wherein the reservation campaign module announces the time period and initiates the broadcast of the message via a social networking service.

14. The system of claim 13 wherein:

the message identifies information to be included in a reservation request in order to receive a product reservation;

the reservation request processing module determines to issue product reservations when respective reservation requests include the information; and

the reservation request processing module determines not to issue product reservations when respective reservation requests do not include the information.

15. The system of claim 14 wherein the message identifies a website that will process a purchase of the product.

16. The system of claim 12 wherein the reservation request processing module compares at least one product attribute received in one of the reservation requests to available inventory.

17. The system of claim 12 wherein the product reservation campaign module broadcasts at least one marketing message to the consumers prior to broadcasting the message announcing the availability of reservation requests for the product.

18. The system of claim 12 wherein the reservation request collection module respectively receives the reservation requests as direct messages via a social networking service.

19. The system of claim 12 wherein the time period is at least one of a twenty-four hour time period and a two-day time period.

20. The system of claim 12 wherein:

the product reservation campaign module broadcasts the message via a first media channel of a first type; and

the reservation request collection module receives the reservation requests via a second media channel of a second type that is different than the first type.