ADVERTISEMENT DELIVER APPARATUS AND ADVERTISEMENT DELIVER METHOD

• US 20150088658A1
• Filed: 07/16/2014
• Published: 03/26/2015
• Est. Priority Date: 09/20/2013
• Status: Abandoned Application

• Current Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Original Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Inventors: IIDUKA, Shouichi, AKASHI, Nobuyuki, OTA, Hiroshi
• Application Number:
  US14/332,707
• Publication Number:
  US 20150088658A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An advertisement delivery apparatus according to an embodiment includes a first advertising information output unit and a second advertising information output unit. The first advertising information output unit outputs first advertising information corresponding to user information on a company to the wireless terminal when the wireless terminal enters a site corresponding to the company. The second advertising information output unit outputs, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the output of the first advertising information.

Claims

1. An advertisement delivery apparatus comprising:

a company information database configured to store therein user information on a company;

an entry information acquiring unit configured to acquire entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to the company;

a user information extracting unit configured to extract, from the company information database, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;

a first advertising information output unit configured to output first advertising information corresponding to the user information extracted by the user information extracting unit to the wireless terminal; and

a second advertising information output unit configured to output, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the output of the first advertising information.

2. The advertisement delivery apparatus according to claim 1, further comprising:

a user behavior determining unit configured to determine behavior of the user having the wireless terminal in the entry site after the output of the first advertising information, wherein

the second advertising information output unit outputs, to the wireless terminal, advertising information, as the second advertising information, corresponding to the behavior of the user having the wireless terminal determined by the user behavior determining unit.

3. The advertisement delivery apparatus according to claim 2, wherein the user behavior determining unit determines the behavior of the user having the wireless terminal based on a time period of stay and/or a moving state of the user having the wireless terminal in the entry site of the wireless terminal.

4. The advertisement delivery apparatus according to claim 2, wherein the user behavior determining unit determines the behavior of the user having the wireless terminal based on a history of a commodity or service which the user having the wireless terminal purchases in the entry site of the wireless terminal.

5. The advertisement delivery apparatus according to claim 1, wherein when the wireless terminal to which the first advertising information is output enters a site different from the entry site among sites corresponding to the company, the second advertising information output unit outputs, as the second advertising information, advertising information corresponding to the entry of the wireless terminal in the different site.

6. The advertisement delivery apparatus according to claim 1, wherein the entry information acquiring unit acquires the entry information from a wireless LAN access point having the site corresponding to the company as a wireless communication area.

7. The advertisement delivery apparatus according to claim 6, wherein, when a time period of stay of the wireless terminal within the communication area of the wireless LAN access point and/or radio wave strength of the wireless terminal acquired at the wireless LAN access point satisfy a predetermined condition, the first advertising information output unit outputs the first advertising information to the wireless terminal.

8. The advertisement delivery apparatus according to claim 1, further comprising:

a user information acquiring unit that acquires the user information owned by each of a plurality of companies, wherein

the company information database stores therein user information on the companies acquired by the user information acquiring unit.

9. An advertisement delivery method implemented by a computer, the advertisement delivery method comprising:

acquiring entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to a company;

extracting, from a company information database that stores therein user information on a company, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;

outputting first advertising information corresponding to the extracted user information to the wireless terminal; and

outputting, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the outputting of the first advertising information.

13. The advertisement delivery method according to claim 9, wherein, the outputting the second advertising information includes outputting, when the wireless terminal to which the first advertising information is output enters a site different from the entry site among sites corresponding to the company, as the second advertising information, advertising information corresponding to the entry of the wireless terminal in the different site.

14. The advertisement delivery method according to claim 9, wherein the acquiring includes acquiring the entry information from a wireless LAN access point having the site corresponding to the company as a wireless communication area.

15. The advertisement delivery method according to claim 14, wherein, the outputting the first advertising information includes outputting the first advertising information to the wireless terminal when a time period of stay of the wireless terminal within the communication area of the wireless LAN access point and/or radio wave strength of the wireless terminal acquired at the wireless LAN access point satisfy a predetermined condition.

16. The advertisement delivery method according to claim 9, further comprising:

acquiring user information owned by each of a plurality of companies, and

storing the acquired user information on the companies at the acquiring the user information in the company information database.

10. The advertisement delivery method according to claim further comprising:

determining behavior of the user having the wireless terminal in the entry site after the output of the first advertising information, wherein

the outputting the first advertising information includes outputting, to the wireless terminal, advertising information, as the second advertising information, corresponding to the behavior of the user having the determined wireless terminal at the determining.

11. The advertisement delivery method according to claim 10, wherein the determining includes determining the behavior of the user having the wireless terminal based on a time period of stay and/or a moving state of the user having the wireless terminal in the entry site of the wireless terminal.

12. The advertisement delivery method according to claim 10, wherein the determining includes determining the behavior of the user having the wireless terminal based on a history of a commodity or service which the user having the wireless terminal purchases in the entry site of the wireless terminal.

17. A non-transitory computer readable storage medium containing program instructions for delivering adverting information, wherein execution of the program instructions by one or more processors of a computer system causes the one or more processors to perform:

acquiring entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to a company;

extracting, from a company information database that stores therein user information on a company, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;

outputting first advertising information corresponding to the extracted user information to the wireless terminal; and

outputting, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the outputting of the first advertising information.