DISTRIBUTION APPARATUS, TERMINAL APPARATUS AND DISTRIBUTION METHOD

• US 20150088667A1
• Filed: 07/08/2014
• Published: 03/26/2015
• Est. Priority Date: 09/20/2013
• Status: Active Grant

• Current Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Original Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Inventors: SUZUKI, Tatsuaki, KOBAYASHI, Daisuke
• Granted Patent: US 10,115,132 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06F 3/0425 using a single imaging device like a video camera for tracking the absolute position of a single or a plurality of objects with respect to an imaged reference surface, e.g. video camera imaging a display or a projection screen, a table or a wall surface, on which a computer generated image is displayed or projected tracking a projected light spot to determine a position on a display surface G06F3/0386
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 1/0021 Image watermarking
• CPC Class Codes: G06T 3/02 Affine transformations for image registration G06T3/147; for image mosaicing G06T3/4038
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

A distribution apparatus includes a distribution unit. The distribution unit distributes control information and first content to a terminal apparatus. The control information makes the terminal apparatus execute displaying the first content and second content in a superimposed manner, detecting a moving operation to move the first content displayed at the displaying, and varying a display mode of the second content when the moving operation is detected at the detecting.

Claims

1. A distribution apparatus comprising:

a distribution unit configured to distribute control information and first content to a terminal apparatus,

wherein the control information makes the terminal apparatus execute;

displaying the first content and second content in a superimposed manner,

detecting a moving operation to move the first content displayed at the displaying, and

varying a display mode of the second content when the moving operation is detected at the detecting.

2. The distribution apparatus according to claim 1, wherein

the displaying includes displaying the second content in a translucent state in such a manner that the second content has higher transparency than the first content, and

the varying includes displaying, when the moving operation is detected at the detecting, the second content in a state in which the second content has lower transparency than that in the translucent state.

3. The distribution apparatus according to claim 1, wherein

the displaying includes displaying the second content in a transparent state, and

the varying includes displaying, when the moving operation is detected at the detecting, the second content in a state in which the second content has higher transparency than the first content.

4. The distribution apparatus according to claim 1, wherein

the varying includes dynamically varying the display mode of the second content when the moving operation is detected at the detecting.

5. The distribution apparatus according to claim 4, wherein

the varying includes dynamically varying, when the moving operation is detected again at the detecting after the display mode of the second content is dynamically varied to a predetermined state, the display mode of the second content from the predetermined state.

6. The distribution apparatus according to claim 1, wherein

the detecting includes detecting whether a predetermined area of the first content is displayed in response to the moving operation, and

the varying includes switching, when it is detected that the predetermined area of the first content is displayed, from the second content to third content or newly displaying the third content.

7. The distribution apparatus according to claim 6, wherein

the varying includes displaying, as the third content, content related to the first content or the second content.

8. The distribution apparatus according to claim 1, wherein

the varying includes displaying, when the moving operation is detected at the detecting, content to emphasize or describe the first content as the second content.

9. The distribution apparatus according to claim 1, wherein

the varying includes varying, when the moving operation is detected at the detecting, the display mode of the second content and further displaying fourth content related to the second content.

10. The distribution apparatus according to claim 1, wherein

the varying includes serially varying the display mode of the second content each time the moving operation is continuously detected within a predetermined period of time at the detecting.

11. The distribution apparatus according to claim 1, wherein

the distribution unit distributes the first content including a plurality of display areas to display the second content, and

the varying includes varying, each time a display area to be a display object is varied in response to the moving operation, the display mode of the second content displayed on the display area.

12. The distribution apparatus according to claim 1, wherein

the varying includes varying the display mode of the second content while the moving operation is detected at the detecting.

13. The distribution apparatus according to claim 1, wherein

the detecting includes detecting whether the first content is in a selected state indicating that the first content is selected after the moving operation, and

the varying includes varying the display mode of the second content while the selected state is detected at the detecting.

14. The distribution apparatus according to claim 1, wherein

the detecting includes detecting whether the first content is moving, and

the varying includes varying the display mode of the second content while it is detected that the first content is moving at the detecting.

15. The distribution apparatus according to claim 1, wherein

the detecting includes detecting a speed of the operation to move the first content or a speed of the first content which moves in response to the moving operation, and

varying includes varying, when the speed detected at the detecting is equal to or higher than a predetermined threshold speed, the display mode of the second content.

16. The distribution apparatus according to claim 1, wherein

the varying includes displaying the second content on a fixed position without being linked to variation of a display position in the first content.

17. The distribution apparatus according to claim 1, further comprising a calculation unit configured to calculate a charging amount, which is charged to a submission source which submits the second content, according to the number of times the moving operation is detected at the detecting or a moving time of the first content detected at the detecting.

18. A terminal apparatus comprising:

a reception unit configured to receive control information and first content,

wherein the control information makes the terminal apparatus execute;

displaying the first content and second content in a superimposed manner,

detecting a moving operation to move the first content displayed at the displaying, and

varying a display mode of the second content when the moving operation is detected at the detecting.

19. A distribution method executed by a computer, the method comprising:

distributing control information and first content to a terminal apparatus,

wherein the control information makes the terminal apparatus execute;

displaying the first content and second content in a superimposed manner,

detecting a moving operation to move the first content displayed at the displaying, and

varying a display mode of the second content when the moving operation is detected at the detecting.

20. A non-transitory computer-readable storage medium storing a distribution program for making a computer execute distributing control information and first content to a terminal apparatus,

wherein the control information makes the terminal apparatus execute:

displaying the first content and second content in a superimposed manner,

detecting a moving operation to move the first content displayed at the displaying, and

varying a display mode of the second content when the moving operation is detected at the detecting.