Method and System for Realtime Display or Distribution of Advertisements

• US 20150095124A1
• Filed: 09/27/2013
• Published: 04/02/2015
• Est. Priority Date: 09/27/2013
• Status: Abandoned Application

• Current Assignee: Cellco Partnership, Inc. (Verizon Communications Inc.)
• Original Assignee: Cellco Partnership, Inc. (Verizon Communications Inc.)
• Inventors: Felt, Michelle, Venugopal, Arulvadivel, Gaddam, Venkat
• Application Number:
  US14/039,635
• Publication Number:
  US 20150095124A1
• Time in Patent Office: Days
• US Class Current: 705/14.5
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

A system and method for displaying marketing content at a predetermined location and at a predetermined time is disclosed. The marketing content may be displayed on a mobile vehicle unit and also distributed to a mobile device within the proximity of the mobile vehicle unit. Various categories or criteria may be tagged to the marketing content and may be displayed or distributed only when the various criteria are satisfied. The displays may be mobile or non-mobile and the marketing content, or variations of the marketing content, may be displayed on both the mobile displays or non-mobile displays, either at the same time or at different times.

Claims

1. A method for displaying marketing content on a display comprising;

assigning, at a categorization module, criteria to the marketing content, the criteria comprising;

a predetermined location for display of the marketing content, and

a predetermined time for display of the marketing content;

receiving, at an input module, the marketing content;

selecting, at a decision module, which of the marketing content to display at the display based upon whether the display is located at the predetermined location and whether the predetermined time for display has arrived;

transmitting the selected marketing content upon determining that the display is located at the predetermined location and the predetermined time for display has arrived; and

displaying, at the display, the selected marketing content at the predetermined location and at the predetermined time.

2. The method of claim 1, wherein the display is on a mobile vehicle unit.

3. The method of claim 2, further comprising distributing the selected marketing content to a mobile device in a vicinity of the mobile vehicle unit.

4. The method of claim 3, wherein the mobile vehicle unit distributes the selected marketing content to the mobile device.

5. The method of claim 1, wherein the assigned criteria further comprise predetermined weather conditions at a location of the display.

6. The method of claim 1, further comprising categorizing, at the categorization module, the marketing content into categories including a type of the marketing content and a business associated with the marketing content.

7. The method of claim 1, wherein selecting which marketing content to display is based upon a comparison of the categories against user settings of a user of the mobile device.

8. The method of claim 6, wherein the marketing content is further categorized according to at least one of a discount value of the marketing content and a method of display of the marketing content.

9. The method of claim 1, wherein the selected marketing content is displayed within an application on a mobile device.

10. The method of claim 1, wherein the predetermined time for display of the marketing content is at least one of a predetermined time of day, week, month, or year.

11. A system for displaying marketing content on a display comprising:

a categorization module configured to assign criteria to the marketing content, the criteria comprising;

a predetermined location for display of the marketing content, and

a predetermined time for display of the marketing content;

an input module configured to receive the marketing content;

a decision module configured to select which of the marketing content to display at the display based upon whether the display is located at the predetermined location and whether the predetermined time for display has arrived;

a distribution module configured to transmit the selected marketing content upon determining that the display is located at the predetermined location and the predetermined time for display has arrived; and

the display, which is configured to display the selected marketing content at the predetermined location and at the predetermined time.

12. The system of claim 11, wherein the display is on a mobile vehicle unit.

13. The system of claim 12, wherein the distribution module is further configured to distribute the selected marketing content to a mobile device in a vicinity of the mobile vehicle unit.

14. The system of claim 12, wherein the distribution module is on the mobile vehicle unit and the mobile vehicle unit distributes the selected marketing content to the mobile device.

15. The system of claim 11, wherein the assigned criteria farther comprise predetermined weather conditions at a location of the display.

16. The system of claim 11, wherein the categorization module is further configured to categorize the marketing content into categories including a type of the marketing content and a business associated with the marketing content.

17. The system of claim 16, wherein the decision module is further configured to select which marketing content to display based upon a comparison of the categories against user settings of a user of the mobile device.

18. The system of claim 16, wherein the marketing content is further categorized according to at least one of a discount value of the marketing content and a method of display of the marketing content.

19. The system of claim 11, wherein a mobile device is configured to display the selected marketing content within an application on the mobile device.

20. The system of claim 11, wherein the predetermined time for display of the marketing content is at least one of a predetermined time of day, week, month, or year.