Method and Apparatus for Encouraging Consumption of a Product
3 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus for engaging consumers in the performance of predetermined action. The method comprises the steps determining performance of a predetermined action, providing feedback related to the determined performance of the predetermined action, and broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback. An incentive be provided based upon performance of the predetermined action, or upon broadcasting. The predetermined action may include eating a candy or other edible item. The feedback may include material related to an advertising campaign, or otherwise related to the candy or edible item.
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Citations
40 Claims
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1-20. -20. (canceled)
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21. A method for notification of confirmation of performance of an action, comprising the steps of:
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defining a plurality of sub-steps indicative of performance of a predetermined action; determining performance by the individual of each of the sub-steps by a computer processor in accordance with machine vision activity recognition performed on one or more images obtained by a camera; providing feedback related to the determined performance of the predetermined action; broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback by a transmission system associated with the computer processor to one or more peers of the individual as defined on one or more social networking sites; and providing an incentive to the individual based upon the broadcasting. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29)
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30. A non-transitory computer readable recording medium having a computer program stored thereon, the computer program causing a general purpose computer to perform the steps of:
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defining a plurality of sub-steps indicative of performance of a predetermined action; determining performance by the individual of each of the sub-steps by the general purpose computer in accordance with machine vision activity recognition performed on one or more images obtained by a camera; providing feedback related to the determined performance of the predetermined action; broadcasting confirmation of performance of the predetermined action along with at least a portion of the feedback; and providing incentive based upon the broadcasting. - View Dependent Claims (31, 32, 33, 34, 35, 36)
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37. A system for confirming action, comprising:
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an image acquisition system for acquiring an image of an individual performing an action; a processor for defining a plurality of sub-steps indicative of performance of a predetermined action, and for analyzing the acquired image to determine whether the individual has performed each of the sub-steps in accordance with machine vision activity recognition; a display for displaying feedback related to the determination of the performance of the action by the participant; and a transmission system for broadcasting confirmation of performance of the predetermined action along with at least a portion of the feedback; wherein the participant is provided an incentive based upon the broadcasting. - View Dependent Claims (38, 39, 40)
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Specification