SMART ANALYTICS FOR AUDIENCE-APPROPRIATE COMMERCIAL MESSAGING

• US 20150095146A1
• Filed: 04/02/2014
• Published: 04/02/2015
• Est. Priority Date: 04/02/2014
• Status: Abandoned Application

• Current Assignee: Brighterion Inc. (MasterCard Incorporated)
• Original Assignee: Brighterion Inc. (MasterCard Incorporated)
• Inventors: Adjaoute, Akli
• Application Number:
  US14/243,097
• Publication Number:
  US 20150095146A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A real-time fraud prevention system enables merchants and commercial organizations on-line to assess and protect themselves from high-risk users. A centralized database is configured to build and store dossiers of user devices and behaviors collected from subscriber websites in real-time. Real, low-risk users have webpage click navigation behaviors that are assumed to be very different than those of fraudsters. Individual user devices are distinguished from others by hundreds of points of user-device configuration data each independently maintains. A client agent provokes user devices to volunteer configuration data when a user visits respective webpages at independent websites. A collection of comprehensive dossiers of user devices is organized by their identifying information, and used calculating a fraud score in real-time. Each corresponding website is thereby assisted in deciding whether to allow a proposed transaction to be concluded with the particular user and their device.

Claims

1. A computer program product for centralized hosting of business applications, comprising software instructions for enabling a payments processor network server to:

monitor consumer purchase transaction and payment data independently communicated with individual merchant transaction servers and a payments processor server;

identify individual consumers from many instances of consumer purchase transaction and payment data coming over time over many unrelated connections to independent merchant transaction servers;

collect and organize consumer purchase information derived from the transaction and payment data according to the consumer identities recognized;

characterize what is important to each identified consumer and forecast what they are likely to buy from intimations obtainable from records of what they did buy, when they bought it, what was bought in combination, where it was bought, what the total purchases were, and any strong correlations to other available data;

enroll individual ones of many merchant transaction servers connected to the payments processor server to access conclusions calculated as to what is important to each identified consumer and forecasts of what they are likely to buy; and

service real-time requests by enrolled ones of the merchant transaction servers for said conclusions;

wherein, enrolled ones of the merchant transaction servers are enabled by said conclusions to offer messages and incentives of interest to a correspondingly identified consumer at the time of their concluding another transaction with a merchant.

2. The computer program product of claim 1, further comprising software instructions for enabling a payments processor network server to:

analyze past payments transaction records to build statistics related to where a particular consumer has been shopping and when they most frequently shop, and what they shop for;

wherein, patterns in the shopping behavior are analyzed to forecast when and where a next shopping trip will occur and what will be bought;

wherein, an enrolled merchant can benefit from a SaaS product service by being able to send the consumer a coupon or message that the consumer would find of interest and timely.

3. A software-as-a-service (SaaS) computer program product for enabling a payments processor network server to gather consumer transaction data and to return suggestions and insights to subscribing merchants on how to specifically constrain their commercial offers to particular shoppers, the SaaS including software instruction sets to:

compute an artificial understanding of webpage content;

parse a Web page, URL, or document to extract its significant, relevant words;

assign weights to these words based on how the words are arranged in an electronic document;

fashion a context vector for each selected word with their contexts extracted from a thesaurus database;

generate weight vectors that are associated with the corresponding context vectors for each relevant word;

compute a weight vector associated with the context vector for each relevant word;

determine which contexts are the most important;

ask if the current interests of the user are in-line with their current profile, and if not, create new potential profile of “

likes” and

preferences, and if so, reinforce any likes and preferences already on file; and

formulate productive ads and content designed to target specific, identified audiences.

4. The SaaS product of claim 3, further comprising software instruction sets to:

identify consumer and user behaviors with multiple dimensions and ranges that can be quantified and contributed to a database to thereafter identify them as individuals and to follow their travel, spending, shopping, seasonal, event related, and “

likes”

.