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Method and systems for online advertising to users using fictitious user idetities

  • US 20150095162A1
  • Filed: 09/27/2013
  • Published: 04/02/2015
  • Est. Priority Date: 09/27/2013
  • Status: Abandoned Application
First Claim
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1. A method for targeting advertising content, in an electronic communications system, comprising:

  • providing an electronic repository of fictitious user names, wherein the electronic repository is coupled to the internet;

    providing one or more user accounts, wherein each of the one or more user accounts contains both;

    a fictitious user name and at least some verifiable personal information, and wherein the one or more user accounts are contained in the electronic repository;

    providing advertisement content, wherein the advertisement content is comprised of one or more individual sets of advertising content, wherein each of the one or more individual sets of advertising content includes a set of targeting meta data;

    determining from the individual sets of advertising content a subset of one or more individual sets of advertising content by comparing the meta data in each individual set of advertising content with the at least some verifiable personal information, and determining the existence of an overlap between the meta data and the at least some of the verifiable personal information; and

    transmitting to the fictitious user name the subset of the one or more individual sets of advertising content.

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