Method and systems for online advertising to users using fictitious user idetities
First Claim
1. A method for targeting advertising content, in an electronic communications system, comprising:
- providing an electronic repository of fictitious user names, wherein the electronic repository is coupled to the internet;
providing one or more user accounts, wherein each of the one or more user accounts contains both;
a fictitious user name and at least some verifiable personal information, and wherein the one or more user accounts are contained in the electronic repository;
providing advertisement content, wherein the advertisement content is comprised of one or more individual sets of advertising content, wherein each of the one or more individual sets of advertising content includes a set of targeting meta data;
determining from the individual sets of advertising content a subset of one or more individual sets of advertising content by comparing the meta data in each individual set of advertising content with the at least some verifiable personal information, and determining the existence of an overlap between the meta data and the at least some of the verifiable personal information; and
transmitting to the fictitious user name the subset of the one or more individual sets of advertising content.
0 Assignments
0 Petitions
Accused Products
Abstract
Various methods, systems and apparatus for associating fictitious user identities (e.g. screen names, user names, email addresses, handles, etc.) used in electronic communications (e.g. over the internet or mobile network via instant messenger, e-mail, social networks, ecommerce, auction websites, etc.) with real personal information (e.g. the true identity of an individual such as their name, address, credit score, driving record, mobile number, etc.) are disclosed. One such method may include discovering, verifying and storing real personal information, associated with fictitious user identities and email addresses. The method may further include allowing a remote user or service to submit a fictitious user identity and a query requesting real-user information associated with the submitted fictitious user identity. In one possible embodiment, a targeted-advertising service may utilize real user information, associated with a fictitious user name, to target advertisements at the user of the fictitious user name.
-
Citations
13 Claims
-
1. A method for targeting advertising content, in an electronic communications system, comprising:
-
providing an electronic repository of fictitious user names, wherein the electronic repository is coupled to the internet; providing one or more user accounts, wherein each of the one or more user accounts contains both;
a fictitious user name and at least some verifiable personal information, and wherein the one or more user accounts are contained in the electronic repository;providing advertisement content, wherein the advertisement content is comprised of one or more individual sets of advertising content, wherein each of the one or more individual sets of advertising content includes a set of targeting meta data; determining from the individual sets of advertising content a subset of one or more individual sets of advertising content by comparing the meta data in each individual set of advertising content with the at least some verifiable personal information, and determining the existence of an overlap between the meta data and the at least some of the verifiable personal information; and transmitting to the fictitious user name the subset of the one or more individual sets of advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
Specification