INTEGRATED TESTING, TARGETING AND MEASURING OF WEB SITE COMPONENTS
First Claim
1. A computer-implemented method comprising:
- receiving, at a computing device, an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to corresponding data elements to be tracked by an analytics service, wherein the component comprises a template for the instances for use in electronic content;
displaying, in a user interface (UI) of the computing device, visual indications of instances of the component, the UI being configured to receive modifications to the instances, the targeting rules, and the component; and
providing, by the computing device, campaign data and the electronic content, the campaign data including the instances and the targeting rules, and the electronic content including the component, the electronic content being configured to send analytics data for exposed events or properties of the component to the analytics service during use of the electronic content.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for editing, testing, and measuring electronic content components are provided. An exemplary method receives an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to data elements to be tracked by an analytics service. The component comprises a template for the instances for use in electronic content. The method displays a user interface (UI) including the instances. The UI is configured to receive modifications to the instances, rules, and component. The method provides campaign data including the instances and targeting rules, and the electronic content including the component. The content is configured to send analytics data for exposed events or properties of the component to the analytics service during use of the content. Another embodiment uploads at least a portion of the content to a test environment, and pushes modifications to campaign data to the test environment.
38 Citations
21 Claims
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1. A computer-implemented method comprising:
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receiving, at a computing device, an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to corresponding data elements to be tracked by an analytics service, wherein the component comprises a template for the instances for use in electronic content; displaying, in a user interface (UI) of the computing device, visual indications of instances of the component, the UI being configured to receive modifications to the instances, the targeting rules, and the component; and providing, by the computing device, campaign data and the electronic content, the campaign data including the instances and the targeting rules, and the electronic content including the component, the electronic content being configured to send analytics data for exposed events or properties of the component to the analytics service during use of the electronic content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system comprising:
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a processor; a display device; and a memory having instructions stored thereon, that, if executed by the processor, cause the processor to perform operations comprising; receiving an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to corresponding data elements to be tracked by an analytics service, wherein the component comprises a template for the instances for use in electronic content; rendering, in the display device, a user interface (UI) including visual indications of instances of the component, the UI being configured to receive modifications to the instances, the targeting rules, and the component; and providing campaign data and the electronic content, the campaign data including the instances and the targeting rules, and the electronic content including the component, the electronic content being configured to send analytics data for exposed events or properties of the component to the analytics service during use of the electronic content. - View Dependent Claims (18, 19, 20)
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21. A computer readable storage medium having executable instructions stored thereon, that, if executed by a computing device, cause the computing device to perform operations, the instructions comprising:
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instructions for receiving an indication of a campaign including instances of components and targeting rules, the components each having events or properties mapped to corresponding data elements to be tracked by an analytics service, wherein each component comprises a template for the instances for use in electronic content; instructions for displaying, in a user interface (UI), visual indications of instances of a selected one of the components, the UI being configured to receive modifications to the instances, the targeting rules, and the selected component; and instructions for providing campaign data and the electronic content, the campaign data including the instances and the targeting rules, and the electronic content including the components, the electronic content being configured to send analytics data for exposed events or properties of the components to the analytics service during use of the electronic content.
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Specification