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INTEGRATED TESTING, TARGETING AND MEASURING OF WEB SITE COMPONENTS

  • US 20150100406A1
  • Filed: 10/07/2013
  • Published: 04/09/2015
  • Est. Priority Date: 10/07/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, at a computing device, an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to corresponding data elements to be tracked by an analytics service, wherein the component comprises a template for the instances for use in electronic content;

    displaying, in a user interface (UI) of the computing device, visual indications of instances of the component, the UI being configured to receive modifications to the instances, the targeting rules, and the component; and

    providing, by the computing device, campaign data and the electronic content, the campaign data including the instances and the targeting rules, and the electronic content including the component, the electronic content being configured to send analytics data for exposed events or properties of the component to the analytics service during use of the electronic content.

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