Position Discount Model Of Content Presented To Online System Users
First Claim
1. A method comprising:
- determining a value describing user interaction with a content item presented in a reference position of a user interface for an online system;
computing a discount associated with presenting the content item to a user of the online system in a specified position of the user interface, the discount providing a measure of a change in likelihood of user interaction with the content item when the content item is presented in the specified position; and
determining a value describing an expected amount of user interaction with presenting the content item when the content item is presented in the specified position based at least in part on the computed discount and the determined value of user interaction with the content item presented in the reference position.
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Accused Products
Abstract
An online system applies position discounts to values of various content items based on the positions in a display in which the content items are presented. The value of presenting a content item is based on historical user interactions with the content item or similar content items. A position discount reflects a change between user interacting with a content item presented in a position offset from a reference position and user interaction with the content item if it was presented in the reference position. A position discount may be determined for various content items presented in one or more positions based on user-specific, contextual, and other types of information describing user interaction with content items. Position discounts may be used by the online system to optimize selection and presentation of content items to its users.
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Citations
20 Claims
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1. A method comprising:
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determining a value describing user interaction with a content item presented in a reference position of a user interface for an online system; computing a discount associated with presenting the content item to a user of the online system in a specified position of the user interface, the discount providing a measure of a change in likelihood of user interaction with the content item when the content item is presented in the specified position; and determining a value describing an expected amount of user interaction with presenting the content item when the content item is presented in the specified position based at least in part on the computed discount and the determined value of user interaction with the content item presented in the reference position. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a processor; a computer readable storage medium coupled to the processor, the computer readable storage medium including instructions that, when executed by the processor, cause the processor to; determine a value describing user interaction with a content item presented in a reference position of a user interface for an online system; compute a discount associated with presenting the content item to a user of the online system in a specified position of the user interface, the discount providing a measure of a change in likelihood of user interaction with the content item when the content item is presented in the specified position; and determine a value describing an expected amount of user interaction with presenting the content item when the content item is presented in the specified position based at least in part on the computed discount and the determined value of user interaction with the content item presented in the reference position. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification