STRATEGIC MARKETING BASED ON ELECTRONIC COMMUNICATION ANALYSIS
First Claim
1. An apparatus for providing electronic communications based on interactive marketing analysis the apparatus comprising:
- a memory;
a processor; and
a module stored in the memory, executable by the processor, and configured to;
receive purchase transaction data associated with identified electronic communications between a merchant and a customer regarding a transaction, wherein the purchase transaction data includes product level data from a transaction;
receive interactive marketing data associated with identified electronic communications between a merchant and a customer regarding an offer or advertisement;
determine the customer'"'"'s personal interests based at least partially on an analysis of the purchase transaction data and interactive marketing data; and
provide the customer an electronic communication based at least partially on determining the customer will be interested in at least one offer or advertisement, wherein the electronic communication includes the at least one offer or advertisement.
1 Assignment
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Accused Products
Abstract
Embodiments of the invention are directed to systems, methods and computer program products for providing electronic communications based on interactive marketing analysis. An exemplary apparatus is configured to receive purchase transaction data associated with identified electronic communications between a merchant and a customer regarding a transaction, wherein the purchase transaction data includes product level data from a transaction, receive interactive marketing data associated with identified electronic communications between a merchant and a customer regarding an offer or advertisement, determine the customer'"'"'s personal interests based at least partially on an analysis of the purchase transaction data and interactive marketing data, and provide the customer an electronic communication based at least partially on determining the customer will be interested in at least one offer or advertisement, wherein the electronic communication includes the at least one offer or advertisement.
16 Citations
23 Claims
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1. An apparatus for providing electronic communications based on interactive marketing analysis the apparatus comprising:
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a memory; a processor; and a module stored in the memory, executable by the processor, and configured to; receive purchase transaction data associated with identified electronic communications between a merchant and a customer regarding a transaction, wherein the purchase transaction data includes product level data from a transaction; receive interactive marketing data associated with identified electronic communications between a merchant and a customer regarding an offer or advertisement; determine the customer'"'"'s personal interests based at least partially on an analysis of the purchase transaction data and interactive marketing data; and provide the customer an electronic communication based at least partially on determining the customer will be interested in at least one offer or advertisement, wherein the electronic communication includes the at least one offer or advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for providing electronic communications based on interactive marketing analysis, the method comprising:
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receiving, using a computer processing device, purchase transaction data associated with identified electronic communications between a merchant and a customer regarding a transaction, wherein the purchase transaction data includes product level data from a transaction; receiving, using a computer processing device, interactive marketing data associated with identified electronic communications between a merchant and a customer regarding an offer or advertisement; determining, using a computer processing device, the customer'"'"'s personal interests based at least partially on an analysis of the purchase transaction data and interactive marketing data; and providing, using a computer processing device, the customer an electronic communication based at least partially on determining the customer will be interested in at least one offer or advertisement, wherein the electronic communication includes the at least one offer or advertisement. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A computer program product for providing electronic communications based on interactive marketing analysis, the computer program product comprising:
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a non-transitory computer-readable medium comprising a set of codes for causing a computer to; receive purchase transaction data associated with identified electronic communications between a merchant and a customer regarding a transaction, wherein the purchase transaction data includes product level data from a transaction; receive interactive marketing data associated with identified electronic communications between a merchant and a customer regarding an offer or advertisement; determine the customer'"'"'s personal interests based at least partially on an analysis of the purchase transaction data and interactive marketing data; and provide the customer an electronic communication based at least partially on determining the customer will be interested in at least one offer or advertisement, wherein the electronic communication includes the at least one offer or advertisement. - View Dependent Claims (19, 20, 21, 22, 23)
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Specification