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DELIVERING AND PRICING SPONSORED CONTENT ITEMS

  • US 20150100423A1
  • Filed: 10/09/2013
  • Published: 04/09/2015
  • Est. Priority Date: 10/09/2013
  • Status: Active Application
First Claim
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1. A method performed by one or more processing devices, the method comprising:

  • receiving a bid price associated with displaying a sponsored content item;

    using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page;

    outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition; and

    determining a charge for displaying the content item based on the bid price and the estimated parameter.

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