DELIVERING AND PRICING SPONSORED CONTENT ITEMS
First Claim
1. A method performed by one or more processing devices, the method comprising:
- receiving a bid price associated with displaying a sponsored content item;
using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page;
outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition; and
determining a charge for displaying the content item based on the bid price and the estimated parameter.
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Accused Products
Abstract
This specification describes methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, for providing a content item. The subject matter of the specification is embodied in a method that includes receiving a bid price associated with displaying a sponsored content item, and using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page. The method also includes outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition, and determining a charge for displaying the content item based on the bid price and the estimated parameter.
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Citations
30 Claims
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1. A method performed by one or more processing devices, the method comprising:
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receiving a bid price associated with displaying a sponsored content item; using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page; outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition; and determining a charge for displaying the content item based on the bid price and the estimated parameter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a learning engine comprising at least one processor, the learning engine configured to; receive a bid price associated with displaying a sponsored content item, estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page, and providing a control signal to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition; and a pricing engine configured to determine a charge for displaying the content item based on the bid price and the estimated parameter. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer readable storage device having encoded thereon computer readable instructions, which upon execution by a processor, cause a processor to perform operations comprising:
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receiving a bid price associated with displaying a sponsored content item; estimating a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page; outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition; and determining a charge for displaying the content item based on the bid price and the estimated parameter. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30)
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Specification