CUSTOMER DATA UNIFICATION
First Claim
1. A customer data unification system for unification of customer data of an organization, wherein the customer data unification system is implemented in a big data platform, the customer data unification system comprising:
- a processor;
a data operation module coupled to the processor to,obtain organizational customer data and social customer data from one or more organizational data sources and one or more social media sources, respectively, based on seed data associated with a customer profile, wherein the organizational customer data comprises structured organizational customer data and unstructured organizational customer data and wherein the social customer data comprises unstructured social customer data; and
process at least the unstructured organizational customer data and the unstructured social customer data, to obtain intermediate organizational customer data and intermediate social customer data, respectively, wherein the processing comprises at least one of standardization and de-duplication of the unstructured organizational customer data and the unstructured social customer data;
an identity resolution module coupled to the processor to,obtain refined organizational customer data from the structured organizational customer data and the intermediate organizational customer data;
determine an identity resolution value for at least the intermediate social customer data, based on at least one of the seed data and the structured organizational customer data, the identity resolution value being indicative of a similarity between the organizational customer data and the social customer data; and
select refined social customer data from the intermediate social customer data based on the identity resolution value to unify the refined social customer data with the refined organizational customer data in a refined data store for obtaining customer perspective regarding the organization.
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Abstract
The present subject matter discloses a customer data unification system, implemented in a big data platform, for unification of customer data. In an embodiment, the customer data unification system includes a data operation module and an identity resolution module, both coupled to a processor. The data operation module obtains organizational customer data and social customer data organizational data sources and social media sources, respectively. The unstructured data from the organizational customer data and social customer data is processed for standardization and de-duplication. Further, the identity resolution module determine an identity resolution value for the social customer data to determine a similarity between the organizational customer data and the social customer data. Subsequently, the organizational customer data and the social customer data are unified.
11 Citations
20 Claims
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1. A customer data unification system for unification of customer data of an organization, wherein the customer data unification system is implemented in a big data platform, the customer data unification system comprising:
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a processor; a data operation module coupled to the processor to, obtain organizational customer data and social customer data from one or more organizational data sources and one or more social media sources, respectively, based on seed data associated with a customer profile, wherein the organizational customer data comprises structured organizational customer data and unstructured organizational customer data and wherein the social customer data comprises unstructured social customer data; and process at least the unstructured organizational customer data and the unstructured social customer data, to obtain intermediate organizational customer data and intermediate social customer data, respectively, wherein the processing comprises at least one of standardization and de-duplication of the unstructured organizational customer data and the unstructured social customer data; an identity resolution module coupled to the processor to, obtain refined organizational customer data from the structured organizational customer data and the intermediate organizational customer data; determine an identity resolution value for at least the intermediate social customer data, based on at least one of the seed data and the structured organizational customer data, the identity resolution value being indicative of a similarity between the organizational customer data and the social customer data; and select refined social customer data from the intermediate social customer data based on the identity resolution value to unify the refined social customer data with the refined organizational customer data in a refined data store for obtaining customer perspective regarding the organization. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for unification of customer data of an organization implementing big data platform, the method comprising:
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obtaining organizational customer data and social customer data from one or more organizational data sources and one or more social media sources, respectively, based on seed data associated with a customer profile; processing the organizational customer data and the social customer data to obtain intermediate organizational customer data and intermediate social customer data, wherein the processing comprises at least one of standardization and de-duplication of unstructured organizational customer data and unstructured social customer data; obtaining refined organizational customer data from structured organizational customer data and the intermediate organizational customer data; determining an identity resolution value for at least the intermediate social customer data, based on at least one of the seed data and the structured organizational customer data, the identity resolution value is indicative of similarity between the intermediate social customer data and the organizational customer data; and selecting refined social customer data from the intermediate social customer data based on the identity resolution value, to unify the refined social customer data with the refined organizational customer data for obtaining customer perspective regarding the organization. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer readable medium having a set of computer readable instructions that, when executed, cause a customer data unification system implemented in a big data platform to:
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obtain organizational customer data and social customer data from one or more organizational data sources and one or more social media sources, respectively, based on seed data associated with a customer profile; process the organizational customer data and the social customer data to obtain intermediate organizational customer data and intermediate social customer data, wherein the processing comprises at least one of standardization and de-duplication of unstructured organizational customer data and unstructured social customer data; obtain refined organizational customer data from structured organizational customer data and the intermediate organizational customer data; determine an identity resolution value for at least the intermediate social customer data, based on at least one of the seed data and the structured organizational customer data, the identity resolution value is indicative of similarity between the intermediate social customer data and the organizational customer data; select refined social customer data from the intermediate social customer data based on the identity resolution value, to unify the refined social customer data with the refined organizational customer data; and determine, for obtaining customer perspective regarding the organization, one or more inferential attributes associated with the customer profile by applying data analytics techniques to the unified refined organizational customer data and the refined social customer data. - View Dependent Claims (18, 19, 20)
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Specification