Real-Time Marketing Campaign System and Method
First Claim
Patent Images
1. A system to enhance marketing comprising:
- a monitoring engine to collect data relating to a response to a campaign;
an analysis engine for analyzing the data to generate information; and
an interface to access the information.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method is provided to enhance marketing having a monitoring engine to collect data relating to a campaign, an analysis engine to analyze the data and generate information, and an interface to access the information. The system may be accessible via a network. The system may analyze the data, provide information, and manipulate a marketing campaign in approximately real-time.
4 Citations
20 Claims
-
1. A system to enhance marketing comprising:
-
a monitoring engine to collect data relating to a response to a campaign; an analysis engine for analyzing the data to generate information; and an interface to access the information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A marketing enhancement system accessible via a network comprising:
-
a monitoring engine to collect data relating to a response to a campaign by a responder; an analysis engine for analyzing the data to generate information; and a profiling engine to associate the information with the responder; a modeling engine to analyze the information associated with the responder and predict future results; wherein a plurality of campaigns are operable substantially simultaneously. - View Dependent Claims (14, 15, 16, 17)
-
-
18. A method for enhancing marketing comprising:
-
(a) collecting data relating to a response to a campaign from a responder using a monitoring engine; (b) analyzing the data using an analysis engine to generate information; (c) providing the information via an interface accessible via a network, the interface comprising a dashboard to display the information and a form usable to define a campaign and manipulate the campaign; and (d) receiving commands via the interface to manipulate the campaign; wherein steps (a), (b), and (c) occur approximately instantaneously; wherein a plurality of campaigns are operable substantially simultaneously. - View Dependent Claims (19, 20)
-
Specification