ONLINE CAMPAIGN MANAGEMENT
First Claim
1. A method comprising:
- providing data for a panel of consumers, the data for each member of the panel including a purchasing segment that characterizes buying behavior of the member with respect to one or more products;
initiating an advertising campaign on a website, the advertising campaign including one or more advertisements and one or more targeting criteria for presenting the advertisements to a predetermined user type;
detecting a visit to the website by a member of the panel;
identifying one or more advertisements presented to the member of the panel during the visit; and
correlating the one or more advertisements to the purchasing segment for the member of the panel, thereby providing a campaign result.
10 Assignments
0 Petitions
Accused Products
Abstract
Disclosed herein are techniques for identifying customers and their purchasing segments in advance so that advertising impressions can be correlated to the consumers that are being reached by an advertising campaign. A predetermined consumer panel may be characterized by purchasing segment and any other suitable demographics, and tracking techniques such as cookies tied to specific web properties may be used to track online activity by members of the consumer panel. In this manner, each advertising impression for one of the panel members from one of the web properties can be related to a particular purchasing segment, and effectiveness of the campaign can be evaluated based on the types of consumers that are being reached with certain advertisements.
18 Citations
23 Claims
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1. A method comprising:
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providing data for a panel of consumers, the data for each member of the panel including a purchasing segment that characterizes buying behavior of the member with respect to one or more products; initiating an advertising campaign on a website, the advertising campaign including one or more advertisements and one or more targeting criteria for presenting the advertisements to a predetermined user type; detecting a visit to the website by a member of the panel; identifying one or more advertisements presented to the member of the panel during the visit; and correlating the one or more advertisements to the purchasing segment for the member of the panel, thereby providing a campaign result. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification