Identifying Purchase Intent in Social Posts
First Claim
Patent Images
1. A computer-implemented method comprising:
- receiving a topic;
collecting social posts to one or more social networks that are related to the topic; and
identifying, from the collected social posts, one or more purchase intent posts, the purchase intent posts expressing purchase intent towards the topic.
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Abstract
This document describes techniques for identifying purchase intent in social posts. In one or more implementations, a topic is received and social posts to one or more social networks that are related to the topic are collected. Then, one or more purchase intent posts expressing purchase intent towards the topic are identified from the collected social posts. In one or more implementations a purchase intent model, usable to identify social posts expressing purchase intent, is built from a training corpus of annotated social posts.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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receiving a topic; collecting social posts to one or more social networks that are related to the topic; and identifying, from the collected social posts, one or more purchase intent posts, the purchase intent posts expressing purchase intent towards the topic. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method for building a purchase intent model comprising:
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analyzing a training corpus of annotated social posts by linguistically parsing text of the annotated social posts to locate features indicative of purchase intent; and building the purchase intent model by passing the features indicative of purchase intent to a machine-learning model. - View Dependent Claims (11, 12, 13, 14, 15)
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16. One or more computer-readable storage media comprising instructions stored thereon that, responsive to execution by a computing device, cause the computing device to perform operations comprising:
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receiving a topic; collecting social posts to one or more social networks that are related to the topic; and identifying, from the collected social posts, one or more purchase intent posts, the purchase intent posts expressing purchase intent towards the topic. - View Dependent Claims (17, 18, 19, 20)
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Specification