SYSTEM AND METHOD FOR USING NETWORK MOBILITY EVENTS TO BUILD ADVERTISING DEMOGRAPHICS

• US 20150112767A1
• Filed: 10/17/2013
• Published: 04/23/2015
• Est. Priority Date: 10/17/2013
• Status: Abandoned Application

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Shatzkamer, Kevin D., Krishnamurthy, Saileshwar, Maluf, David A., Addepalli, Sateesh K.
• Application Number:
  US14/056,514
• Publication Number:
  US 20150112767A1
• Time in Patent Office: Days
• US Class Current: 705/7.34
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

An example method is provided in one example embodiment and includes receiving a mobility event message for a first user equipment; determining demographic information for a first subscriber associated with the first user equipment; determining a location of the first subscriber in relation to a first network domain; identifying one or more advertising domains in relation to the location of the first subscriber based on the first network domain; determining a modeling function based on the mobility event message and the location of the first subscriber in relation to the identified advertising domains; updating, based on the modeling function, one or more demographic models for each of the identified one or more advertising domains using the demographic information for the first subscriber; and following the updating, calculating demographic information for all subscribers for each of the updated one or more demographic models for the identified advertising domains.

Claims

1. A method for a communication network comprising:

receiving a mobility event message for a first user equipment;

determining demographic information for a first subscriber associated with the first user equipment based on subscription information for the first subscriber;

determining a location of the first subscriber in relation to a first network domain;

identifying one or more advertising domains in relation to the location of the first subscriber based on the first network domain, wherein each of the one or more advertising domains are aligned to one or more network domains of the communication network;

determining a modeling function based on the mobility event message and the location of the first subscriber in relation to the one or more identified advertising domains;

updating, based on the modeling function, one or more demographic models for each of the one or more identified advertising domains using the demographic information for the first subscriber, wherein each of the one or more demographic models includes information for geographic locations within each of the one or more network domains and wherein each of the one or more demographic models further includes demographic information for a plurality of other subscribers in each of the one or more identified advertising domains; and

following the updating, calculating demographic information for all subscribers for each of the one or more updated demographic models for each of the one or more identified advertising domains.

2. The method of claim 1, wherein the one or more demographic models further include a plurality of bitmaps compressed into a bitmap index and wherein the bitmap index includes the geographic locations indexed to the one or more network domains for each of the one or more identified advertising domains.

3. The method of claim 1, further comprising:

storing location information for the first subscriber based on the location of the first subscriber in relation to the one or more advertising domains.

4. The method of claim 1, wherein the modeling function is at least one of:

a create modeling function, wherein the updating the one or more demographic models using the demographic information for the first subscriber includes adding the demographic information for the first subscriber to at least one demographic model for at least one of the identified advertising domains;

a change modeling function, wherein the updating the one or more demographic models using the demographic information for the first subscriber includes adding the demographic information for the first user to at least one demographic model for at least one of the identified advertising domains and removing the demographic information for the first user from at least one other demographic model for at least one of the identified advertising domains; and

a delete modeling function, wherein the updating the one or more demographic models using the demographic information for the first subscriber includes removing the demographic information for the first subscriber from at least one demographic model for at least one of the identified advertising domains.

5. The method of claim 1, further comprising:

communicating advertising content to the first subscriber using a second network different than the communication network based on the location of the subscriber within one or more of the identified advertising domains.

6. The method of claim 1, wherein the calculating further comprises calculating a reach metric for a particular demographic of subscribers across an intersection of a plurality of demographic models.

7. The method of claim 1, further comprising:

communicating advertising content to a particular demographic of subscribers using a second network different than the communication network; and

calculating a frequency metric for the particular demographic of subscribers following the communicating.

8. The method of claim 1, further comprising:

communicating advertising content to the first subscriber using a linear television network.

9. The method of claim 1, wherein the receiving is performed in-band with the mobility event message.

10. The method of claim 1, wherein the receiving is performed out-of-band from the mobility event message.

11. The method of claim 1, wherein the mobility event message is received by a port sniffer that includes an analytic engine.

12. The method of claim 1, wherein the first network domain is at least one of:

one or more cell locations;

one or more tracking areas;

one or more routing areas; and

one or more paging areas.

13. The method of claim 1, wherein the mobility event message is at least one of:

a handover message;

a location reporting procedure message;

a location management procedure message; and

a subscriber data handling procedure message.

14. The method of claim 1, wherein the one or more ad domains define one or more geographic segmentations based on respective zip codes for each geographic segmentation.

15. One or more non-transitory tangible media encoding logic that include instructions for execution that, when executed by a processor, is operable to perform operations comprising:

receiving a mobility event message for a first user equipment;

determining demographic information for a first subscriber associated with the first user equipment based on subscription information for the first subscriber;

determining a location of the first subscriber in relation to a first network domain;

identifying one or more advertising domains in relation to the location of the first subscriber based on the first network domain, wherein each of the one or more advertising domains is aligned to one or more network domains of a communication network;

determining a modeling function based on the mobility event message and the location of the first subscriber in relation to the one or more identified advertising domains;

updating, based on the modeling function, one or more demographic models for each of the one or more identified advertising domains using the demographic information for the first subscriber, wherein each of the one or more demographic models includes information for geographic locations within each of the one or more network domains and wherein each of the one or more demographic models further includes demographic information for a plurality of other subscribers in each of the one or more identified advertising domains; and

following the updating, calculating demographic information for each of the one or more updated demographic models for the one or more identified advertising domains.

16. The media of claim 15, wherein the one or more demographic models further include a plurality of bitmaps compressed into a bitmap index and wherein the bitmap index includes the geographic locations indexed to the one or more network domains for each of the one or more identified advertising domains.

17. The media of claim 15, wherein the modeling function is at least one of:

a create modeling function, wherein the operations for the updating the one or more demographic models using the demographic information for the first subscriber includes adding the demographic information for the first subscriber to at least one demographic model for at least one of the identified advertising domains;

a change modeling function, wherein the operations for the updating the one or more demographic models using the demographic information for the first subscriber includes adding the demographic information for the first subscriber to at least one demographic model for at least one of the identified advertising domains and removing the demographic information for the first subscriber from at least one other demographic model for at least one of the identified advertising domains; and

a delete modeling function, wherein the operations for the updating the one or more demographic models using the demographic information for the first subscriber includes removing the demographic information for the first subscriber from at least one demographic model for at least one of the identified advertising domains.

18. An apparatus, comprising:

an analytic engine;

a memory element for storing data; and

a processor that executes instructions associated with the data, wherein the processor and memory element cooperate such that the apparatus is configured for;

receiving, at the apparatus, a mobility event message for a first user equipment;

determining, by the analytic engine, demographic information for a first subscriber associated with the first user equipment based on subscription information for the first subscriber;

determining a location of the first subscriber in relation to a first network domain;

identifying one or more advertising domains in relation to the location of the first subscriber based on the first network domain, wherein each of the one or more advertising domains is aligned to one or more network domains of a communication network;

determining a modeling function based on the mobility event message and the location of the first subscriber in relation to the one or more identified advertising domains;

updating, based on the modeling function, one or more demographic models for each of the one or more identified advertising domains using the demographic information for the first subscriber, wherein each of the one or more demographic models includes information for geographic locations within each of the one or more network domains and wherein each of the one or more demographic models further includes demographic information for a plurality of other subscribers in each of the one or more identified advertising domains; and

following the updating, calculating demographic information for each of the one or more updated demographic models for the one or more identified advertising domains.

19. The apparatus of claim 18, wherein the one or more demographic models include a plurality of bitmaps compressed into a bitmap index and wherein the bitmap index includes the geographic locations indexed to the one or more network domains for each of the one or more identified advertising domains.

20. The apparatus of claim 18, further comprising:

communicating advertising content to the first subscriber using a linear television network.