OPTIMIZATION OF POSTING IN SOCIAL NETWORKS

• US 20150113070A1
• Filed: 10/17/2013
• Published: 04/23/2015
• Est. Priority Date: 10/17/2013
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Li, Jenny S.
• Granted Patent: US 10,110,541 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/487 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/489 using time information
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services

Abstract

Embodiments of the disclosure relate to optimizing postings in a social network. Embodiments include receiving content delivery preferences that correspond to a geography and an optimal time window for the geography from a content provider. Embodiments also include adjusting the content delivery preferences to create optimized content delivery preferences. Embodiments further include receiving a post to the social network from the content provider at a posting time and determining if the posting time is within the optimal time window for the geography. Based on a determining that the posting time is within the optimal time window for the geography, embodiments include delivering the posting to one or more users in the geography targeted by the posting corresponding to the optimal time window.

Claims

1. A method for optimizing postings in a social network comprising:

receiving one or more content delivery preferences from a content provider, wherein the one or more content delivery preferences comprise one or more tags that correspond to a geography and an optimal time window for the geography;

receiving, by a processor, a post to the social network from the content provider at a posting time;

determining if the post includes one of the one or more tags;

determining if the posting time is within the optimal time window for the geography corresponding to one of the one or more tags;

based on a determining that the post includes at least one of the one or more tags and that the posting time is within the optimal time window for the geography corresponding to the at least one of the one or more tags, delivering the post to one or more users in the geography targeted by the post corresponding to the optimal time window; and

based on a determining that the post includes at least one of the one or more tags and that the posting time is not within the optimal time window for the geography corresponding to the at least one of the one or more tags, delaying delivery of the post to the one or more users in the geography targeted by the post corresponding to the optimal time window.

2. The method of claim 1, further comprising:

based on a determining that the post does not include at least one of the one or more tags, delivering the post to all users of the social network.

3. The method of claim 1, further comprising adjusting the optimal time window based on historical usage of users in a corresponding geography.

4. The method of claim 1, further comprising adjusting the one or more content delivery preferences by adding one or more related tags to the one or more tags provided by the user.

5. The method of claim 1, wherein delaying delivery of the post to the one or more users in the geography targeted by the post corresponding to the optimal time window, further comprises delaying delivery of all postings to the social network that relate to the post.

6. The method of claim 3, wherein adjusting the optimal time window based on historical usage of users in the corresponding geography comprises adjusting the optimal time window to a time period in which the post is most likely to generate comments.

7. The method of claim 4, wherein the one or more related tags are selected to maximize a number of viewers of the post.

8. A computer program product for optimizing postings in a social network, the computer program product comprising:

a tangible storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for performing a method comprising;

receiving one or more content delivery preferences from a content provider, wherein the one or more content delivery preferences comprises one or more tags that correspond to a geography and an optimal time window for the geography;

adjusting, by a processor, the one or more content delivery preferences by an optimization analyzer to create optimized content delivery preferences;

receiving a post to the social network from the content provider at a posting time;

determining if the post includes one of the one or more tags;

determining if the posting time is within the optimal time window for the geography corresponding to one of the one or more tags;

based on a determining that the post includes at least one of the one or more tags and that the posting time is within the optimal time window for the geography corresponding to the at least one of the one or more tags, delivering the post to one or more users in the geography targeted by the post corresponding to the optimal time window; and

based on a determining that the post includes at least one of the one or more tags and that the posting time is not within the optimal time window for the geography corresponding to the at least one of the one or more tags, delaying delivery of the post to the one or more users in the geography targeted by the post corresponding to the optimal time window.

9. The computer program product of claim 8, further comprising:

based on a determining that the post does not include at least one of the one or more tags and, delivering the post to all users of the social network.

10. The computer program product of claim 8, wherein the method further comprises adjusting the optimal time window based on historical usage of users in a corresponding geography.

11. The computer program product of claim 8, wherein the method further comprises adjusting the one or more content delivery preferences by adding one or more related tags to the one or more tags provided by the user.

12. The computer program product of claim 8, wherein delaying delivery of the post to the one or more users in the geography targeted by the post corresponding to the optimal time window, further comprises delaying delivery of all postings to the social network that relate to the post.

13. The computer program product of claim 10, wherein adjusting the optimal time window based on historical usage of users in the corresponding geography comprises adjusting the optimal time window to a time period in which the post is most likely to generate comments.

14. The computer program product of claim 11, wherein the one or more related tags are selected to maximize a number of viewers of the post.

15. A method for optimizing postings in a social network comprising:

receiving, by a processor, one or more content delivery preferences from a content provider, wherein the one or more content delivery preferences comprises one or more geographical locations and an optimal time window for each of the one or more geographical locations;

receiving a post to the social network from the content provider at a posting time;

determining if the posting time is within the optimal time window for one of the one or more geographical locations;

based on a determining that the posting time is within the optimal time window for one of the one or more geographical locations, delivering the post to one or more users in the geographic location corresponding to the optimal time window; and

based on a determining that the posting time is not within the optimal time window for one of the one or more geographical locations, delaying delivery of the post to the one or more users in the geographic location corresponding to the optimal time window for a period of time.

16. The method of claim 15, further comprising adjusting the optimal time window based on historical usage of users in a corresponding geography.

17. The method of claim 15, wherein delaying delivery of the post to the one or more users in the geographic location corresponding to the optimal time window for the period of time, further comprises delaying delivery of all postings to the social network that relate to the post.

18. The method of claim 16, wherein adjusting the optimal time window based on historical usage of users in the corresponding geographic location comprises adjusting the optimal time window to a time period in which the post is most likely to generate comments.

19. The method of claim 15, wherein the period of time is determined such that the post will be delivered during the optimal time window.