SYSTEM AND METHOD FOR IDENTIFYING PURCHASE INTENT

• US 20150120386A1
• Filed: 07/23/2014
• Published: 04/30/2015
• Est. Priority Date: 10/28/2013
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Sherman, Corinne Elizabeth, Watters, Don, Golla, Chandan
• Application Number:
  US14/338,593
• Publication Number:
  US 20150120386A1
• Time in Patent Office: Days
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for determining and scoring purchase intent of users, are described herein. Consistent with some embodiments, the method may include obtaining social data of a plurality of users from one or more social network services. The social data is analyzed to identify users with intent to purchase products. The identified users may then be scored according to the level of intent of each user to purchase the products. The method may further include communicating a message to a merchant to notify the merchant of the intent of the identified users to purchase the products.

Claims

1. A system comprising:

a processor of a machine;

a processor-implemented social media retrieval module configured to obtain social data of a plurality of users from one or more social network services, the social data including social network activity of the plurality of users;

a processor-implemented analysis module configured to identify a user from the plurality of users having an intent to purchase a product based on the social network activity; and

a processor-implemented communication module configured to communicate a message to a merchant offering the product for sale, the message informing the merchant of the intent of the user to purchase the product.

2. The system of claim 1, wherein processor-implemented analysis module is to identify the user from the plurality of users by performing operations comprising:

identifying a purchase intent term from the social network activity, the purchase intent term being indicative of the intent to purchase the product; and

identifying a product identifier referenced in conjunction with the purchase intent term.

3. The system of claim 2, further comprising a processor-implemented scoring module configured to determine a purchase intent score for the user based in part on an intensity of the purchase intent term, the purchase intent score providing a measure of the intent of the user to purchase the product.

4. The system of claim 3, wherein the purchase intent score is further based on a number of references to the product included in the social network activity of the user.

5. The system of claim 1, wherein the processor-implemented analysis module is further configured to generate market demand information based on the social data, the market demand information including a demand for the product by the plurality of users.

6. The system of claim 5, wherein the message includes the market demand information.

7. The system of claim 1, wherein the social network activity includes a plurality of social network entries made by the plurality of users, the plurality of social network entries including at least one selection from the group consisting of an activity feed post, a wall post, a status update, a tweet, a pin, a like, and a check-in.

8. The system of claim 1, wherein the processor-implemented communication module is further configured to communicate an additional message to the user, the additional message identifying at least one marketplace listing for the product.

9. A method comprising:

obtaining social data of a plurality of users from one or more social network services, the social data including social network activity of the plurality of users;

identifying a user from the plurality of users having an intent to purchase a product based on the social network activity;

determining, using a processor of a machine, a purchase intent score for the user based on the social network activity, the purchase intent score providing a measure of the intent of the user to purchase the product; and

communicating a message to a merchant offering the product for sale, the message including the purchase intent score of the user.

10. The method of claim 9, wherein the identifying the user comprises:

identifying a purchase intent term from the social network activity that is indicative of the intent to purchase the product; and

identifying product information from the social network activity referenced in conjunction with the purchase intent term.

11. The method of claim 10, wherein the determining the purchase intent score is based on at least one selection from the group consisting of purchase intent terms used in the social network activity, a particular product being referenced, other products purchased, key word searches performed, products added to an electronic shopping cart, and product listings viewed.

12. The method of claim 9, further including generating market demand information based on the social network activity, the market demand information including a demand for the product by the plurality of users.

13. The method of claim 12, wherein the message includes the market demand information.

14. The method of claim 13, wherein the message is communicated to the merchant in response to determining that the demand is above a predefined threshold.

15. The method of claim 9, wherein the message further includes one or more suggestions based on the market demand information, the one or more suggestions providing a course of action for the merchant in light of the market demand information.

16. The method of claim 9, further comprising communicating an additional message to the user, the additional message identifying at least one online marketplace listing for the product.

17. The method of claim 9, further comprising refining the purchase intent score of the user based on a transaction history of the user.

18. The method of claim 9, further comprising refining the purchase intent score of the user based on a browsing history of the user.

19. The method of claim 9, wherein the identifying the product information comprises performing image recognition on an image to identify the product from the image, the image included in a social network entry included as part of the social network activity.

20. A non-transitory machine-readable storage medium embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:

determining a user with an intent to purchase a product based on an analysis of social network entries of the user;

determining a purchase intent score for the user based on the social network entries, the purchase intent score providing a measure of the intent of the user to purchase the product; and

communicating a message to a merchant offering the product for sale, the message notifying the merchant of the intent of the user to purchase the product and including the purchase intent score of the user.